Guidance and outdoor gear at 3 Guys Ski and Ride in West Cornwall

Guidance and outdoor gear at 3 Guys Ski and Ride in West Cornwall
Since opening last March, owners Jim Shockley and Michael Carr have guided the 3 Guys Ski and Ride shop into a strong presence for outdoor sports enthusiasts, offering an expanding list of equipment and accessory needs. Shockley paused for a recent photo on the welcoming porch of the comfortable shop. 
Photo by Leila Hawken

CORNWALL — While short walks in the fresh air can be done without any particular equipment, most prolonged outdoor activities call for having the right gear.  3 Guys Ski and Ride offers gear as well as a personalized approach to the fit and use of that gear to maximize the experience, whether it’s fair weather or foul.

Since opening in West Cornwall in March 2021, co-owners Jim Shockley and Michael Carr have been busy providing what they call “gear-related outdoor fun.”

In a conversation last month, Shockley explained that despite the name of the shop, there are in fact only two guys running the business. There is actually no third guy. Someday the reason why the store got its name will be known but for now it remains mysterious.

What is known, however, is that the shop has a wide range of offerings suited for the outdoor life in a New England  winter, with sporting apparel, backpacks, flat-pack portable grills and portable firepits, warm options for heads, ears, hands and feet, roller boards, skis, snowboards — and, important for people who are attracted to winter sports, whether they are skilled or not, the shop also carries an array of helmets and other protective gear, should things go a little off-track.

Not sure what you need? Just ask.

“Customer service is our most important thing,” Shockley said, adding that, “We stand behind everything.”

To enhance the atmosphere of a friendly, small-town shop, there is complimentary coffee.

Pausing our conversation, Shockley offered advice to the parent of a young skier: “You want a tight-fitting boot. No two feet are exactly the same.” Shockley explained that the boot should be  snug around the feet, but that it’s important to avoid pressure on shins due to the boot’s height. This was a conversation worth an eavesdrop.

Shockley said that seasonal rentals of gear have changed everything for the ski industry, making the experience more affordable for more people. Young people grow out of their equipment so rapidly. Seasonal rentals make sense.

The shop is slowly expanding to include year-round outdoor sports.  Shockley said that this spring, they plan to offer tennis racket stringing and stand-up paddle boards.

The shop is open from 9 a.m. to 5 p.m. six days a week (it is closed on Tuesdays) at 406 Sharon-Goshen Turnpike in West Cornwall. The phone is 860-248-3281, the website is  www.threeguysskiandride.com.

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