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It took a village to open this farm market

SHARON — It’s been open for more than a week, but it wasn’t official until Saturday, Oct. 23, when the Sharon Farm Market had a grand opening party, with a ribbon cutting, free food and plenty of conviviality. Owner Chris Choe looked delighted but slightly exhausted, following several months of non-stop construction and the more recent hard work of stocking his shelves and getting to know his suppliers and his customers.

Choe and his wife, Annie, are nearly always in the store now, along with their son, Joe, visiting with customers and constantly asking what they can do better and what products are still missing. For Saturday’s grand opening, the two Choe daughters, Carol and Ashley, were also on hand, smiling graciously, greeting their new neighbors (the family moved this summer from their former home on Long Island in New York to a new residence in Amenia).

Town officials including Selectman Meg Szalewicz and First Selectman Bob Loucks were on hand to offer a show of support. When it was pointed out to Loucks that the plaza might need a new parking lot to make room for all the cars that have been coming to the market, he said that plans are already being made to widen tiny Murtagh Road  behind the shopping plaza.

“Then the employees can park back there, and leave more room for customers in the lot,� he said, adding that work on that project can’t begin until next year.

An ebullient Rick Hotaling seemed even more excited about the opening than the Choe family members, and the vendors who “own� the different departments within the store, such as the bakery and deli (Jam Foods), fish market (Blue Sea) and butcher shop (Linc and Susan Jones). Hotaling owns Rick’s Wine and Spirits, next to the grocery store, and has been a vigorous champion of the new business. His shop and the Bodhi Tree, at the other end of the plaza, offered special deals and snack foods to shoppers throughout the day.

As for the shoppers themselves, most were busily engaged in purchasing baked goods, fresh produce, tender seafood and soups and sandwiches (which they could consume at tables in the front of the store). One person said the grand opening was “thrilling, the most exciting thing that’s happened in Sharon in years.�

Another woman, studying the cheeses offered by Jam, said in what sounded like awed tones, “Who would ever have thought that Sharon would become a food town?�

One elegantly dressed woman didn’t mince words as she stood in the parking lot, waiting for the new owners and their many supporters (a village full, it seemed) to cut the wide pink ribbon to inaugurate the new store.

“You have to shop here or it won’t succeed,� she said firmly to everyone she met.

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