One thing: This money really could have been better spent

Do you remember Gov. Rell’s “One Thing” campaign that asked every Connecticut resident to do one thing every day to conserve energy? I don’t either.I only bring it up because it’s one of many costly projects developed for state agencies by outside public relations and advertising firms that the agencies could have done on their own. Or better yet, not done at all. Once Gov. Malloy and his people settle the $3 billion deficit matter, they might want to look into this contribution to that deficit.“One Thing” had Rell saying that if all 3.5 million Connecticut people did one thing to save energy, “that would be 3.5 million One Things,” according to the surviving “One Thing” website. The campaign was typical of the feel-good projects that kept Rell’s approval unnaturally high. It seemed as if the governor was always on the radio or TV to tell us what was good for us, like using seat belts or getting flu shots. This sort of thing started with John and Patty Rowland appearing on TV ads paid for by the state to encourage Connecticut viewers to vacation in faraway Connecticut. Imagine Ribicoff, Weicker or Grasso doing something like that.“One Thing” was pointed out by Gregory Hladky of The Hartford Advocate when he reported that Connecticut state agencies paid more than $20 million to private advertising and PR companies in the past three years. Its price tag was over $1 million.The story didn’t attract the attention it deserved, possibly because it broke as we were distracted by the current governor’s efforts to deal with that multi-billion dollar deficit. But even though the cost of these consultants was just in the millions, “a million here and a million there and pretty soon you’re talking about real money,” as the late Sen. Everett Dirksen famously noted in urging frugality on a spendthrift government. Roy Occhiogrosso, one of Malloy’s top advisers, acknowledged that hiring these private outfits seems wasteful but added state PR people aren’t always equipped to create TV campaigns to tell people what to do in a flu epidemic or stage a campaign to increase breast cancer awareness. You could argue that a flu campaign requires nothing more than the governor looking into the camera and urging people to wash their hands and get a flu shot. If the Health Department’s communications director can’t do that, there is a problem. Nor is there anything wrong with the state increasing breast cancer awareness, of course, but it’s already being done and done well by numerous other groups competing for support for their causes. But Hladky’s report did leave me wanting to know more about that campaign to get everybody to do “One Thing.” Raymond L. Wilson, a state energy official, told the newspaper the state monitored website hits and press coverage, but if there was press coverage, it’s disappeared. He also said there was no way to know how much energy the project might have saved. It abruptly ended, according to Wilson, when the governor ordered state officials to shut the whole thing down not long after what was billed as a “spectacular” One Thing Expo was held at the Hartford Civic Center.I wondered why and found a clue on an environmentalist website that made the Expo, costing $474,000, sound somewhat cheesy. Customers had to pay $8 to visit what seemed like a very nice Connecticut Science Center exhibit, along with a few others described by the environmentalists as “the only reasons worth going.” But much of the Expo was devoted to rented exhibit space with booths hawking vinyl siding, Wal-Mart and Home Depot products, including “bags made in China, Carnival Cruise giveaways, unsustainable household products and overpriced junk food.” The governor probably realized that even in Hartford, this does not sound like much fun for $8 and called the whole (one) thing off. Simsbury resident Dick Ahles is a retired journalist. Email him at dahles@hotmail.com.

Latest News

Winter sports season approaches at HVRHS

Mohawk Mountain was making snow the first week of December. The slopes host practices and meets for the HVRHS ski team.

By Riley Klein

FALLS VILLAGE — After concluding a successful autumn of athletics, Housatonic Valley Regional High School is set to field teams in five sports this winter.

Basketball

Keep ReadingShow less
Bears headline DEEP forum in Sharon; attendees call for coexistence, not hunting

A mother bear and her cubs move through a backyard in northwest Connecticut, where residents told DEEP that bear litters are now appearing more frequently.

By James H. Clark

SHARON — About 40 people filled the Sharon Audubon Center on Wednesday, Dec. 3, to discuss black bears — and most attendees made clear that they welcome the animals’ presence. Even as they traded practical advice on how to keep bears out of garages, porches and trash cans, residents repeatedly emphasized that they want the bears to stay and that the real problem lies with people, not wildlife.

The Connecticut Department of Energy and Environmental Protection (DEEP) convened the meeting as the first in a series of regional Bear Management Listening Sessions, held at a time when Connecticut is increasingly divided over whether the state should authorize a limited bear hunt. Anticipating the potential for heated exchanges, DEEP opened the evening with strict ground rules designed to prevent confrontations: speakers were limited to three minutes, directed to address only the panel of DEEP officials, and warned that interruptions or personal attacks would not be tolerated.

Keep ReadingShow less
Kent unveils two new 'smart bins' to boost composting efforts

Rick Osborne, manager of the Kent Transfer Station, deposits the first bag of food scraps into a new organics “smart bin.” HRRA Executive Director Jennifer Heaton-Jones stands at right, with Transfer Station staff member Rob Hayes at left.

By Ruth Epstein

KENT — Residents now have access to around-the-clock food-scrap composting thanks to two newly installed organics “smart bins,” unveiled during a ribbon-cutting ceremony Monday morning, Dec. 1.

Rick Osborne, manager of the Kent Transfer Station, placed the first bag of food scraps into the smart bin located at 3 Railroad St. A second bin has been installed outside the Transfer Station gate, allowing 24/7 public access even when the facility is closed.

Keep ReadingShow less
Cornwall selectmen prioritize housing, healthcare in new two-year goals

Cornwall First Selectman Gordon Ridgway

File photo

CORNWALL — Housing and healthcare topped the list of 15 goals the Board of Selectmen set for the next two years, reflecting the board’s view that both areas warrant continued attention.

First Selectman Gordon Ridgway and Selectmen Rocco Botto and John Brown outlined their priorities during the board’s regular meeting on Tuesday, Dec. 2. On housing, the board discussed supporting organizations working to create affordable options in town, and Botto said the town should also pursue additional land acquisitions for future housing.

Keep ReadingShow less