Ski Sundown staff ready, willing and waiting to open

NEW HARTFORD —  Many people probably remember last winter fondly. Balmy temperatures and negligible snowfall through December meant less-stressful commutes, lower heating bills and no shoveling of sidewalks.

 For others, however, those things are all worth it for a chance to hit the powder.

 With a new tag line and several new programs, Ski Sundown has just finished their seasonal hirings and preparations for winter sports season. As their staff waits with bated breath for the first cold air to sweep across Connecticut, they are joined by many area residents who can’t wait for their first chance to grab a snowboard or a pair of skis.

 “What we’re trying to do is really embrace all people who are outdoor enthusiasts,” said Lori Shield, marketing director at Ski Sundown. “And whether you are already skiing or snowboarding, or whether you’re just a sporty person, a person who likes to enjoy nature, come try skiing and snowboarding.”

 Sundown’s previous tag line, “My Kind of Mountain,” has been replaced with “Make Winter Better.” Shield said that Sundown hopes this rebranding will encourage the kinds of people who might not think of winter as an outdoor season to come out and find a community and an adventurous new way to spend the cold months.

 “Once you’re outside and moving around, and realizing the thrill of catching a little speed, it just completely changes how you look at the season,” she said.

 But as always, whether you love it or hate it, winter and snow are not things to be willed into existence. Shield said that while the mountain would be prepared for a Thanksgiving opening, at a certain point there is not much more to do but check the forecast and wait.

 “That’s when you feel like a farmer,” Shield laughed.

 “If you look at [meteorology website] AccuWeather or the Farmer’s Almanac, they’re all predicting that it’s going to be a snowy year. We’re not going to hang our hats on that, because you never know. 

 Shield said that while last year’s conditions were far from ideal for Sundown and its patrons as they struggled to maintain slopes through a 70-degree Christmas school break and were forced to close early, they still had a very positive response from the community, who understood that the staff did everything they could during the difficult heat spell.

 Looking ahead though, there are already more opportunities upcoming at Sundown. Some of the new skiers that Shield hopes to see this year are those who are too young to have done it last year — the preschool crowd. 

 Shield described “3s on Skis” as a winter discovery program, a way to introduce very young children to what a ski slope looks like, starting by simply trying on boots, but progressing to putting the youngsters out on a bunny slope.

 Another new program will offer racing instruction to teens, adults and children of all skill levels. Sundown will also host NASTAR amateur races later this year.

 A previous event is now becoming a regular program, with “Girls Rock the Park” returning to empower women and girls with their own groups and classes.

 But as the unknown day inevitably approaches, though, Shield said the most exciting thing for everyone is just getting out on that first day, knowing that there are many more powder-filled days ahead.

 “Everybody is just so excited to be here,” Shield said. “We know our customers really well, so a lot of the returning ones, people are hugging. It’s just like, ‘Welcome back!’”

 “We just try to have a lot of fun on opening day,” Shield said. 

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