Peony Vodka offers taste of the Harlem Valley

NORTH EAST — There is a new vodka on the shelves of local spirit shops, thanks to North East resident and entrepreneur Leslie Farhangi — who started up the company Three Meadows Spirits a few years ago. The product — Peony Vodka — is coming out this week. For around $32 a bottle, it will be available at Millerton’s Little Gates Wine Merchants and Poughkeepsie’s Arlington Wine and Liquor. Soon it will be available in other stores as well.

“I wanted to start a business, and then I wanted to start a business that I knew,” said Farhangi, who added that the vodka took about two-and-a-half years to bring to fruition. “I didn’t know anything about the liquor business, but I sometimes buy on impulse, so they say, ‘Write what you know.’ I felt that you should create what you know. So that’s how I hit upon vodka.”

And vodka fans should be glad that she did. Though there are hundreds of vodkas on the market, none have the proprietary blend of ingredients that Peony Vodka has.

“What makes us different is that we’re adding a blend of nine ingredients, and we have very subtle flavor,” said Farhangi, adding that Peony Vodka, while not sweet, has a sweetness to it along with an earthy botanical flavor. “There are a millions flavors of vodka on the market, but not any I’m aware of with our subtle flavor. You can mix it with any cocktail or drink it plain.”

Those who have tried it seem to like it. In a blind taste test with Grey Goose Vodka, Kettle One Vodka and Stolichnaya Vodka, 100 percent of the participants chose Peony Vodka as their favorite.

While the distilling process takes place in Kentucky, Farhangi said some of those special nine ingredients are from right here in the Harlem Valley. The name, even, was inspired by her retired horse farm in the town of North East, lined with fields of peonies.

“They are sort of what inspired us to do this,” she said. “I wanted it to be something people might sip, with that relaxing image of living in the country looking out over the Hudson Valley and really having that moment to enjoy.”

The entire product is made in the U.S.A. Even the bottles are from the United States and not China, like many other spirits.

Those bottles are unique in that their labels have inspiring quotes for consumers to read while sipping the vodka. 

“They might read it like you  read a box of cereal in the morning,” said Farhangi. “You can have a look and be pleasantly surprised. It’s all very positive, and hopefully leaves people feeling good.”

What can also leave people feeling good is the knowledge that Farhangi has not forgotten the community she lives in and enjoys. A member of the North East Planning Board for roughly 16 years, the attorney by trade also volunteers with the community betterment group Townscape and is a board member of the Dutchess Land Conservancy (DLC).

And, in a gesture of goodwill, Farhangi will be donating $10 from every bottle sale to Townscape at a free tasting in February. On Saturday, Feb. 6, there will be a vodka tasting at Little Gates Wine Merchants on Main Street in Millerton, from 5 to 7 p.m.

“We’re hoping to raise enough money for the holiday of lights next year, or any other project,” said Farhangi.

In the meantime, Farhangi said she hopes people will take the time to like Peony Vodka on its Facebook page; the product can also be seen online, at www.peonyvodka.com.

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