Positive signs of business revival seen

CORNWALL — Economic development? Yes, please.An open house hosted by the months-old Economic Development Committee (EDC) was to begin with a presentation that would be followed by a question-and-answer session. But the two overlapped at the June 6 gathering as the public (mostly local businesspeople) jumped in with questions and suggestions right away. The enthusiasm was heartening for the group of nine who have piloted the creation of the committee.“It’s been a long time in coming,” EDC Chairman Todd Piker said. “We’ve never had a formal organization in town government to specifically address businesses.”In the past, the selectmen and business owners have taken charge of various initiatives, such as the ongoing project to install speed control signs through business centers.Step one for the EDC is a big one: creating a website dedicated to business, with an emphasis on targeting tourists.Janet Carlson Sanders and Dana Beecher are close to launching it, and are seeking input for finetuning. Sanders called the town website, run by a committee of residents, “wonderful,” but “somewhat lacking in its ability to connect with people who don’t live in Cornwall.”“There is no apparent place on the website that talks about how to plan a trip, to know where to stay and eat.”The design of the business site is modeled on those they found interesting and easy to navigate, including sites promoting Millerton and the Mystic seaport.Prominent on the home page will be tabs to click with links to listings such as lodging, shopping and recreational activities. Sanders’s IT team at her One Eleven software business is designing the site, enjoying a break from the dry task of designing medical software. The team will host the site and accept feedback, and can easily and quickly make changes or additions.An important tool will be an analysis of what people are clicking on. The EDC will get reports to review.Each business will get a listing with a short description and vital information. That led to a discussion about what would be included on the site. Many businesses that seem part of Cornwall are actually in neighboring towns. There really seemed to be no reason to stop at the borders, especially since tourists are likely to patronize businesses in more than one town per trip.“I feel it works for everyone to include them,” said First Selectman Gordon Ridgway.Resident Asher Pavel (who is also a Lakeville Journal reporter) noted there are many “hidden” non-retail businesses that should be included. At the suggestion of Cornwall Inn owner Stacy Marcin, all businesses will be sent a letter about the website opportunity. Businesses are invited to email information and photos, as well as suggestions, to cornwallsanders@gmail.com.Priscilla Miller provided brochures and maps once used for tourism, and suggested putting downloadable coupons on the website.Celebrating artists and finding ways to give studios a high profile (for those who want it) was suggested. Resident Patty Bramley said an image for Cornwall needs to be established on the website, such as a town of the arts or agriculture, and that more cultural events should be planned, which could get more publicity for the town.The entire area is about to get new tourism signage through a grant procured by the Northwestern Connecticut Regional Planning Collaborative. Senior Planner Jocelyn Ayer said the “gateway signage” will be distinctive, with an oval shape and white background. The $9,000 grant will be divided among the eight towns in the collaborative. “The idea is to get people to understand they need to slow down and look for businesses,” Ayer said.

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