Annie Bananie evolves in a general way

KENT — The Annie Bananie Ice Cream shop and Backcountry Outfitters are about to undergo significant changes. Both stores, owned by Anne McAndrew, share the same building at 5 Bridge St., with half the space dedicated to each business.

Backcountry Outfitters opened in 1994, and was followed by Annie Bananie Ice Cream in 2009. Now, McAndrew plans to reinvent the business as a single entity called Annie Bananie General, eliminating Backcountry Outfitters.

“While driving back from a regional show recently, I thought to myself, ‘What if I just turn the whole place into a general store?’” McAndrew said, citing a decrease in sales over the past few years on the Backcountry Outfitters side. She plans to create a more open floor plan, and to carry unique items that can only be found in a small-town general store.

A major change will be the discontinuation of clothing. 

“It’s hard to compete with internet shopping,” she observed. “The brands I carry market directly to customers online with incentives like merchandise discounts and free shipping.” 

There will also be a focus on local, made-in-New England products. A display of olive oils from New York, pesto from Vermont, chocolates from Danbury, Conn., and jams from Roxbury, Conn., has already been set up in anticipation of the shift.

Food offerings will also be expanded. In addition to the current menu of hot dogs, grilled cheese sandwiches and ice cream, grab-and-go foods such as deli sandwiches and Annie Bananie’s famous sesame noodles will be available for patrons looking for a quick bite to eat.

“We will still carry camping gear, water filters, dehydrated foods, socks, hats, gloves, et cetera for hikers who pass through wanting to replenish their supplies,” McAndrew said. “We will still have the village post office here. We will still participate in town events.”

The switch to Annie Bananie General is expected to be complete by Labor Day. 

“The only thing constant is change,” McAndrew observed. “And this will be a good one.”  

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