An Apple Specialist is now easier to find

LAKEVILLE — Users of Apple Macintosh computers, iPods and iPhones in the Winsted area and throughout the Northwest Corner may think they have to head all the way to the Apple Store at Westfarms Mall in Farmington to find information and technical support for Apple products. Not so. A small but growing outfit in Lakeville is making it easier for Litchfield County residents to avoid the highway traffic while shopping for their latest gadgets.Visionary Computer, next-door neighbor to The Lakveville Journal at 29 Bissell St., has undergone numerous improvements in recent months, culminating with an authorization as an Apple Specialist retail location by Apple Inc. The Specialist designation is reserved for independent retailers who have demonstrated expertise in sales, service and support. Visionary Computer is the only such outlet in the Northwest Corner, and is one of only seven throughout the state.During a recent visit to Visionary’s expanded offices, owner David Maffucci offered a tour of the facility, which includes a new classroom “theater,” expanded retail area and computer workstations where customers can try out different machines and software. Leading an introduction to Apple computers called “Meet Your Mac” was Rick Night, one of several new instructors at Visionary, who gave Mac novices and intermediate users tips on how to use features on the Mac OSX platform, such as Spotlight, to quickly locate and organize files on their machines.“We’ve decided to break the ‘Meet Your Mac’ classes into two parts — an entry-level class for absolute beginners and a more advanced class for folks who have been using a Mac for a while,” said Maffucci, a Mac guru who has grown the business from a one-man operation in 1994 to what it is today, a fully staffed retail and service outlet selling the latest gadgets, including the new iPad.“Getting the iPad has been a goal of ours since it was first announced,” Maffucci said. “It’s a real game changer for us and our customers.”Maffucci said a new beginner’s class, “Mac 101,” will be starting up next week, along with an introduction to Apple’s Safari Web browser.“The two most common tasks people perform on their computer are Web browsing and emailing, so we felt we should offer a focused class on those topics to help people with what they use most. An email-specific class will follow sometime in the future.”The biggest news for Visionary has been the upgrade to Specialist status by Apple Inc., which means the company is now considered just as good as the Apple Store for getting information about new products and having any repairs done to Macs both new and old.“I believe customers would find that our service is both higher quality, more diverse and considerably faster than options available elsewhere,” Maffucci said.The Lakeville Journal company is one of Maffucci’s oldest clients and serves as a drop-off location for readers who need repairs or upgrades to their machines.With Visionary Computer being the Apple Specialist in the Northwest Corner, it is clearly the easiest place to go for Salisbury/North Canaan area Mac owners to tune up their machines and purchase new and used Apple products. And for residents of the outlying towns of Litchfield County such as Winsted and Torrington, the drive to Lakeville takes a much shorter time than driving to the mall and navigating into the Apple Store.For Maffucci and his ever-expanding staff, the progress being made has mirrored that of Apple Inc.“We have been working towards this goal for the last several years” he said. “Our customers have been very supportive since our rebranding as a retail computer store eight months ago and becoming an Apple Specialist will continue to fuel our growth in all new and exciting ways with lots of benefits to our current and future customers.”For more information, go to www.visionarycomputer.net.

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