Bryant brings Sloane to profit mode

LAKEVILLE — That old 1952 Army jeep you might spy trundling along Main Street is carrying Paul “Bearâ€� Bryant,  executive director and CEO at Camp Sloane YMCA. He restored the jeep himself.

Camp Sloane offers sleep away and day camp programs during the summer, is situated on a couple of hundred scenic acres bordering Long Pond, and has a long history.

And it was struggling when Bryant took over in 2006.

“We had fiscal trouble,� said Bryant, an affable and enthusiastic man in his mid-40s. Among other things, “Enrollment was down.�

Bryant took a hard look at some of the other programs Camp Sloane was running — outdoor education, for example — and dropped the year-round programming.

He said it boiled down to the question, “What do we do best?�

And the answer was the one- and two-week residential camping sessions, and the day camp.

And the streamlining has paid off. A $301,000 deficit in 2006 was reduced to $40,000 in 2007, and the camp has been in the black ever since.

Not spectacularly so — 2008 showed a surplus of $51,000 and 2009 dropped to $9,000.

“Enrollment was flat last year,� Bryant said, adding that flat was a lot better than the 10 or 15 percent drops reported by other camp directors around the country.

Camp Sloane also sold off a large piece of property on Bird Peak, for about $1 million. Bryant said the property wasn’t being used, and the sale allowed Camp Sloane to take care of  some deferred maintenance and capital projects.

The remainder went into the “Bird Peak Endowment,� a board-designated fund. This in turn helps keep Camp Sloane’s finances liquid and removed the necessity for maintaining a line of credit with a local bank.

Camp Sloane has four full-time employees and a part-time maintenance person and will eventually have a full-time caretaker.

And during the busy season — from Memorial Day to Labor Day — some 60 counselors and 20 kitchen, office and maintenance staff come on board to serve the 750 total campers who participate (last year’s number).

Bryant said, with obvious pride, that the camper-to-staff ratio is about four to one.

Which makes the parents of the campers happy.

“Mom is our number one customer,� Bryant said, explaining that parents are concerned about safety and hope their children “make new and better friends, and have new experiences.

“Which all equals fun in the end.�

The Search Institute, which did a comprehensive survey of Region One high school students in 2009, identifies “assets� for kids. Bryant said Sloane campers received several of the assets the research cites as being important to healthy development —including having an adult role model, one who is not a parent.

Camp Sloane’s senior counselors, an international bunch (counselors in recent years have come from Ghana, the U.K., Ireland, the Netherlands, Poland and Hungary), are college students. Junior counselors are high school seniors, and cocounselors-in-training are high school juniors.

Many of them have worked at Sloane before; many are Sloane alums.

And that mix of experience and familiarity with the camp makes them ideal for providing the right kind of example for the campers.

And make no mistake — Camp Sloane is a camp. Participants sleep in tents. They are exposed to the elements (within reason).

Another one of Bryant’s mottos is “Easy To Do Business With.â€� He said the Web site has been upgraded, with online registration, and parents can pay in installments now instead of  one lump sum.

Sleep away camp, which is for youngsters entering the third grade up to those entering their junior year of high school, is $1,375 for two weeks and $725 for the one-week version.

Bryant said enrollment for 2010 is about 30 percent ahead of last year, the retention rate is up, and if the price tag is daunting, Camp Sloane provides scholarships.

Bryant keeps coming back to the goal: “To help kids make friends — as opposed to just keeping them busy.�

And as he works to raise Camp Sloane’s profile, he repeats another slogan:

“It takes three years to be an overnight success.�

Closely followed by:

“Getting to great will take a few more years.�

4 1 sally

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