A Film that Distills the Essence of Herb Alpert (With and Without the Tijuana Brass)

If all you know about Herb Alpert is the Tijuana Brass … well, that’s probably OK, because the iconic 1960s band sure made some exuberant swingy jazz that still sounds fresh today and still gets your toes tapping and your hips swinging.

But the handsome leader of one of the top-selling musical combos of the era (outselling the Beatles at several points) is much more than just a charismatic entertainer and exceptionally skilled trumpet player. 

He was also the co-founder in 1962 (with Jerry Moss) of A&M Records, which has been called the most successful independent music company in history.

The partners sold their label to Polygram in 1989 but continued to run the company until 1993. They signed dozens of rock bands, musicians and composers in a wide range of musical styles, most of whom (like the Tijuana Brass) continue to be interesting today. The list is diverse and includes Burt Bachrach, Quincy Jones, Sting and the Police, Supertramp, Styx, Joan Baez, Cat Stevens/Yusuf, Sergio Mendes & Brasil ‘66 and, briefly, the Sex Pistols. 

Alpert continued to play and perform into the 1990s, but (thanks in part to a lawsuit against Polygram that earned him and Moss $200 million), he stopped working and devoted himself to painting, sculpture and philanthropy — and to being the interesting focal point of several podcasts, interviews and, now, a documentary film called, “Herb Alpert Is …”. Shortly before the film was released in early October, a new box set of Alpert’s music was also released. 

Tri-state region residents can view the documentary (and the fun trailer, to whet your appetite) through the Pittsfield, Mass., Jewish Film Festival’s winterFlicks series. 

One might wonder why the trumpet-playing leader of a salsa-style band is featured in a Jewish Film Festival. 

Joel Curran, an organizer of the festival, said that, “Films are selected by a subcommittee from American and international sources and include any subject or content pertinent to the Jewish community.”

Alpert, it turns out, was a son of Jewish immigrants, Tillie (Goldberg) and Louis Leib Alpert. He was raised in Los Angeles, Calif., and began playing the trumpet at age 8. After starting his own band in the 1960s he went on to earn nine Grammy Awards and (with Moss) a berth at the Rock and Roll Hall of Fame.

All the interesting nooks and crannies of Alpert’s life can only be hinted at in a short newspaper article. For a deeper dive, check out “Herb Alpert Is …,” which has been available for download since Oct. 31 and can still be seen until Nov. 30. 

For more information on this and other films in the winterFlicks series of the Berkshire Jewish Film Festival, and to buy tickets at $10 each, go to www.berkshirejewishfilmfestival.org or call 413-445-4872, ext. 10.

The long and constantly surprising life of 85-year-old music legend Herb Alpert (remember the Tijuana Brass?) is the subject of a documentary filmcalled “Herb Alpert Is …” that is being screened online this month as part of the winterFlicks film series of the Berkshire Jewish Film Festival. Photos from ‘Herb Alpert Is…”​

Photos from ‘Herb Alpert Is…”​

The long and constantly surprising life of 85-year-old music legend Herb Alpert (remember the Tijuana Brass?) is the subject of a documentary filmcalled “Herb Alpert Is …” that is being screened online this month as part of the winterFlicks film series of the Berkshire Jewish Film Festival. Photos from ‘Herb Alpert Is…”​

Latest News

Northwest Corner voters chose continuity in the 2025 municipal election cycle
Lots of lawn signs were seen around North Canaan leading up to the Nov. 4 election.
Christian Murray

Municipal elections across Northwest Connecticut in 2025 largely left the status quo intact, returning longtime local leaders to office and producing few changes at the top of town government.

With the exception of North Canaan, where a two-vote margin decided the first selectman race, incumbents and established officials dominated across the region.

Keep ReadingShow less
The hydrilla menace: 2025 marked a turning point

A boater prepares to launch from O’Hara’s Landing at East Twin Lake this past summer, near the area where hydrilla was first discovered in 2023.

By Debra Aleksinas

SALISBURY — After three years of mounting frustration, costly emergency responses and relentless community effort, 2025 closed with the first sustained signs that hydrilla — the aggressive, non-native aquatic plant that was discovered in East Twin Lake in the summer of 2023 — has been pushed back through a coordinated treatment program.

The Twin Lakes Association (TLA) and its coalition of local, state and federal scientific partners say a shift in strategy — including earlier, whole-bay treatments in 2025 paired with carefully calibrated, sustained herbicide applications — yielded results not seen since hydrilla was first identified in the lake.

Keep ReadingShow less
HVRHS wins Holiday Tournament

Housatonic Valley Regional High School's boys varsity basketball team won the Berkshire League/Connecticut Technical Conference Holiday Tournament for the second straight year. The Mountaineers defeated Emmett O'Brien Technical High School in the tournament final Dec. 30. Owen Riemer was named the most valuable player.

Hiker begins year with 1,000th summit of Bear Mountain

Salisbury’s Joel Blumert, center, is flanked by Linda Huebner, of Halifax, Vermont, left, and Trish Walter, of Collinsville, atop the summit of Bear Mountain on New Year’s Day. It was Blumert’s 1,000th climb of the state’s tallest peak. The Twin Lakes can be seen in the background.

Photo by Steve Barlow

SALISBURY — The celebration was brief, just long enough for a congratulatory hug and a handful of photos before the winter wind could blow them off the mountaintop.

Instead of champagne, Joel Blumert and his hiking companions feted Jan. 1 with Entenmann’s doughnuts. And it wasn’t the new year they were toasting, but Blumert’s 1,000th ascent of the state’s tallest peak.

Keep ReadingShow less