Drive-up theater

Drive-in movie theaters came into vogue in the early 1930s. But drive-up picture shows had a quarter-century head start. Ask folks in Salisbury.

“A moving picture company, who gave an entertainment in the Salisbury town hall Monday and Tuesday evenings of this week, provided a practical demonstration of the fact that the automobile can be made to ‘earn its salt,’ ” the Connecticut Western News said in its April 30, 1908, issue.

“They travel from place to place in a large touring car, consequently it matters little to them whether railroad trains are on time. And they furnish their own light and power for the entertainments. In arranging for the Salisbury show, they backed the auto up to the building and from a dynamo fastened to the front seat extended light and power wires into the town hall auditorium.

“Then about 20 lights of 16 candle power each were suspended at various points, current for their operation being supplied by the dynamo which was operated by the automobile engine.

“The company is the Farwell-Gravell Moving Picture Co. and the Salisbury people say they gave the best show ever seen in Salisbury, inasmuch as the electric current provides clear pictures.”

James H. Gravell of Philadelphia and George D. Farwell of Bridgeport received patent No. 900522A for a picture exhibition device on Oct. 6, 1908, noting (in a bit of gibberish) in their application that their invention functionsed by combining a transportion vehicle with an exhibition device “whereby through the instrumentality of said additional means the same motor may be employed for actuating the vehicle, and also the picture exhibition device, and where by also the vehicle and the picture exhibition device may be operated in alternation if desired, or, if preferred, may be caused to operate together, without interfering, the one with the other.”

A patent drawing shows the motorcar with a projector mounted on the rear.

The automotive trade press including Motor World in its Dec.  14, 1909, issue   took notice.

“This is the first instance of operating moving picture machinery by auto in Connecticut,” the News continued. “The idea originated in the brain of Superintendent Farwell of the American Tube and Stamping Company, of Bridgeport, a brother of one of the owners of the moving picture machinery. The idea is being tried out in the smaller villages and if it proves successful (which it has thus far), it will be put into use in larger places. The company consists of four people. They were in Lime Rock Saturday night and from Salisbury went to Norfolk.”

This was in the era of silent films, so the car engine didn’t drown out dialogue. 

In retrospect, the auto-projector was viable in communities not yet served by electricity. Salisbury and environs were on the verge, with a power plant chugging on Mudge Pond and a new generating station about to go online on the Housatonic River in Weatogue.

The columnist’s latest book, “Well-Wheeled,” documents the Brass Era of automobiling in the Berkshires.

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