Keeping tobacco far from youths' hands, and eyes

PINE PLAINS — A couple of months ago, Reality Check, a teen anti-smoking group, approached the Town Board with a request to endorse a proclamation against tobacco ads in movies and magazines geared toward the young. At the Town Board meeting Thursday, April 16, the board received a similar request, this time from SmokeFree Dutchess, to pass a resolution to curtail tobacco advertising in retail stores (i.e., convenience stores) so as to lessen the allure of smoking among teenagers and children in Pine Plains. It’s part of a state-wide effort.

“SmokeFree Dutchess would like to request that your town adopt a non-binding resolution or proclamation that would bring public awareness to the issue of tobacco advertising in retail stores in your town, and request some actions that retailers can take to help lessen the powerful and lethal effect of these ads on children,� wrote Megan Root, program director for SmokeFree Dutchess, in a letter addressed to the town supervisor. “Our children and youth are being bombarded with tobacco advertising and messages that we as adults — even those who smoke — tend not to see or recall.�

According to statistics provided by SmokeFree Dutchess, children now start to smoke or use other tobacco products at the age of 14-and-a-half. Also, preventing children from picking up that first cigarette is paramount. Once a youth starts using a tobacco product and becomes addicted to nicotine, studies show that cessation resources and efforts are “virtuously useless� in younger age groups.

Along with the written request to the Town Board came a prepared resolution, which read, “Be it resolved that the town of Pine Plains hereby partners with the TFAC — Tobacco Free Action Coalition of Ulster County — in requesting that retailers reduce overall tobacco advertising in their place of business and eliminate tobacco advertising from areas likely to be seen by children, including exterior poles, walls, windows facing ‘out,’ interior wall space below 5 feet, near candy displays and on counter tops, and be it further resolved that the town further encourages law enforcement agencies throughout to take appropriate measures to ensure all local, state and  federal laws regarding all signage are observed.â€�

Councilwoman Dorean Gardner raised a question as to why an Ulster County agency — TFAC — was seeking support from Pine Plains, a Dutchess County town. Town Supervisor Gregg Pulver said that SmokeFree Dutchess, the group that sent the town the information packet, must be working in partnership with TFAC, which appeared to be administering the resolution.

Whatever the details, Gardner said they should have been clarified.

“I’m not going to vote for it if I don’t understand it,� she said.

Aside from Gardner’s stance, all other board members said they didn’t take issue with TFAC’s involvement and subsequently voted in favor of passing the resolution.

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