Ribbon cutting for All-Star Storage

NEW HARTFORD — The New Hartford Business Council held a ribbon-cutting ceremony for the family owned and operated All-Star Storage on Thursday, Jan. 26.

The storage facility is located at 195B Main St.

“Brian and his family have been very involved from the moment they started their business in engaging the business community,” said John Burdick of the New Hartford Economic Development Commission. “From everything I’ve seen they are a class act. The traffic that goes by their facilities is substantial, and our society is ‘more is more.’ So when people have too much, what do they do? They go and store it.”

Brian and Tanya Riva opened their first storage facility in 1989 in North Canaan. The New Hartford location marks their sixth running facility.

“My husband, when we were traveling, saw some storage units in the mid 1980s and thought they were very interesting,” Tanya Riva said after the ceremony. “We’re very fortunate. This is our newest facility, which we think is the most gorgeous one. The design of mini-storage units have improved over the years. The old traditional storage units were just cold storage and looked like a garage for people to store their items.” 

According to Tanya Riva, most of their facilities include climate-controlled areas which stay at 55 degrees. 

“In the summertime we have the air conditioners going, so it helps with humidity and it helps keep the temperature constant instead of having the fluctuations that you would get in a garage,” Tanya Riva said.

Tanya Riva said that customers of All-Star Storage use their units to keep all sorts of things, commonly to comfortably house seasonal items.

“They use it like a garage in the summertime to keep their winter things, snowblowers and things like that,” she said. “In the winter-time they keep their summer things. Businesses rent to store their extra supplies and materials, and professional people use the units for their records. People that are building a new house that need extra space before they can move into their new house also rent.”

Riva said that All-Star Storage has both long-term and short-term customers. “The majority of renters are, I would say, two years, if that is your average,” she said. “Some of them are out in less than a year or two to three years, but then we do have long-term renters, especially with businesses.”

All-Star Storage has 24-hour storage access and also offers indoor car storage and boxes and moving supplies for sale. Riva said being longtime members of the National Self Storage Association has been the key to their success. 

“Everything we learned in this industry, we learned through attending conventions, seminars, and publications through the association,” she said. “It is an excellent worldwide association, and they give you a lot of support. New Hartford is a great town. It’s up and coming, very vibrant, and it is welcoming to businesses.”

For more information on All-Star Storage call 860-693-0531.

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