What the Olympics really need

Most people don’t know but the U.S. Olympic team has a gaggle of sponsors, everything from clothing suppliers (and cash), to watch suppliers (and cash), to training facilities (and cash), to shoes and boots and equipment (and loads of cash), and airplane travel (and cash) and ... the list goes on and on.Amateur sport? Not on your life. Just ask that snowboarder who got a private $7 million training “half pipe” in the Rockies — his soul is sold for years to come to a high-caffeine pop drink company. Did he get gold last time out? You bet. He’s an athlete given an advantage over every other competitor. (Hmmm ... kinda makes you wonder about a parallel with steroids, unfair advantage ... well, at least he didn’t inject his doping for the results).Anyway, the real athletes who will turn up in the summer games in Rio are already having trouble getting there. “The real athletes?” I hear you ask. I mean the real men and women who overcome adversity, the athletes who have terrible handicaps and serve as an inspiration to every man and woman in the street, the Special Olympians. These men and women compete, fiercely, with an inner strength that belies their handicap, reinforces all of our faith that obstacles — even crippling ones — can be overcome both by ingenuity and determination.Now, why are they having trouble getting sponsors for plane tickets? Simply put, the U.S. carriers do not want to give up paying seats during the Rio de Janeiro Olympic Games, especially seats that require special services. So, who is going to come to the rescue here?It is amazing. Private aircraft owners, private jet plane owners, lending their multi-million dollar jets, spending hundreds of thousands of dollars in jet fuel, pilots, maintenance and airport fees. How much, you ask? A 10-hour flight from New Jersey (Trenton) to Rio will run over $175,000 each flight, each way. And what are these private planes’ owners charging? Not a dime.Organized by Cessna, called the Citation Special Olympics Airlift, the coordination of these private flights is handled by Rhonda Fullerton (airlift@cessna.textron.com). She is currently scheduling an airlift that will have one plane departing or landing at Trenton every two minutes, transporting more than 800 Special Olympians and their crews across the U.S. and on to the games. Bob Gobrecht, president of Special Olympics North America, sums it up this way: “ You’re taking the most marginalized and invisible people in our society and saying to them: ‘You are important. You deserve the best.’”Indeed, they do. Now if only NBC sports would give a darn.Peter Riva, a former resident of Amenia Union, now lives in New Mexico.

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