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Where's the Snow? Warm Weather Affects Business

The gentle snowfall Wednesday morning came a little late to help local merchants who have suffered from lack of snow-related sales. Be it snowplow service providers, retailers, ski resorts, heating oil dealers or even maple syrup cultivators, the unusually temperate and snow-free winter has knocked business.

Plows, Skis, Oil

"I’d say the warm winter has put me $30,000 in the hole," said Rich Gough, who runs All Seasons LLC in Winsted, a snowplow service provider.

This sentiment was echoed by Chris Crane of Greenacres Landscaping in North Canaan, who estimated that 60 percent of his business’s winter income comes from snowplowing.

"Every snowstorm keeps us busy for two to three days, and usually by this point we’ve had four to five storms," Crane said. "So if you look at it that way, that’s 12 to 15 days of snow removal we’ve missed out on."

To offset the monetary losses from snow removal, Gough, Crane and others have turned to smaller landscaping jobs like brush and tree removal and sidewalk repair. Some of the workers were doing tree work Wednesday morning despite the flurries.

However, as Crane points out, "there are only so many of those jobs to go around."

Unfortunately, this often means cutbacks in staffing.

"We’re getting by," Gough said. "But I had to cut back to one guy."

Ken Vermillion, owner of the Kenver Unlimited winter sports store in Egremont, Mass., has cut his usual daily staff of 18 to 20 to as few as three or four.

"[This season] has been the kiss of death for us," Vermillion said. "We had a strong preseason, but toward the end of November figures started to wobble. The last several days’ sales have been down by three fourths."

Kenver has started marking products down by as much as 40 percent to stimulate sales and, as Vermillion puts it, "as a way of surviving."

Home-heating oil providers are also feeling the chill, especially considering it is typical in the industry to pre-purchase heating oil for the winter season.

"We were not prepared for this winter," said Barry Harris of Scasco Energy in Cornwall. "When we purchased the oil in September, we received varying reports, some saying it would be colder than normal. Now, we have an obligation to take the oil at the arranged cost even though we don’t need it all."

Harris and other providers have been forced to reduce the price of heating oil at what he approximates is a 30-to-40 percent loss. It has been the least profitable December and January on record for Scasco.Too Warm for Maple Syrup

Dan Adam, owner of the Land of Nod Vineyard and Winery in North Canaan, also taps and bottles maple syrup. The syrup business represents only a small percentage of his total income, but he said tapping the trees and boiling the sap is a pleasurable annual activity he likes to do with his children and nephews.

According to Adam, if climate trends continue, he will not tap the trees for the 2007 season.

"The cold weather pushes the sap flow into the roots and it comes back up when it gets warmer," Adam said. "Right now you run the risk of getting off-flavored syrup."

He added that a few maple syrup producers in Virginia are already starting to tap trees, a process that usually does not begin until late February or early March.Fighting Back

Some winter businesses are fighting back, and pulling out the big guns, literally.

At Mohawk Mountain Ski Area, employees have spent the last few days firing up the "snow guns" and cranking out artificial snow.

Although the warm weather has made for a slow start to the ski season, Jennifer Wolinski, director of promotions at Mohawk, is not worried. The Cornwall ski area invented the process of snow making in 1949, she said. The fake stuff actually holds precipitation better than real snow, she added.

"We’ve been around for 60 years. We are prepared for anything," Wolinski said. "We’ve been making savvy business moves."

Mohawk has not reduced the staff but has scheduled employees on a rotating basis. Season pass holders purchase them early, so they have not seen a drop-off in pass sales. While only six trails are presently open, the ski area hopes to have 20 of the 24 total trails operational in the coming week.

"It is really too early to tell how the season will turn out," Wolinski said. "We still have three three-day weekends left and we can stay open until March."

Businesses dependent on the cold weather remain hopeful conditions will return to normal.

"We’re still praying for snow," Gough said. "It’s bound to come around sometime soon."

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