A business plan that’s more than just fluff

FALLS VILLAGE — “No art. Just fluff.”This matter-of-fact motto says it all about The Falls Village Marshmallow Company, which is the brainchild of local writer and actor Betsy Howie. She launched her new business a little more than a month ago after creating marshmallow treats as gifts for friends and family for the past three to four years.“My friends kept pushing me,” Howie said of her inspiration to start this endeavor. “It’s taken off faster than I anticipated. It’s been an amazing first month, and I’m riding the rollercoaster.”With the help of Lori Hoyt, owner of Lori Hoyt & Co. Salon in Salisbury, Howie creates handmade marshmallow delicacies at the Trinity Lime Rock Episcopal Church (where there is a certified kitchen for food production).Current flavors include s’mores, peanut butter and chocolate, chocolate creme de menthe, caramel chocolate, banana chocolate, Bavarian Easter and lemon. The list continues to grow as Howie finds inspiration for new combinations. She hinted that most of her concoctions will likely contain chocolate, although the possibilities are endless.While the rewards are certainly sweet, Hoyt said that both women have a lot on their plate.“We’re both balancing a lot,” she said, noting that Howie taught her everything she knows about making marshmallows. “We work all the time. It’s really exciting — and overwhelming.”Hoyt’s children, Christopher, 11, and Brianna, 13, and Howie’s daughter Callie, 11, have all gotten their hands dirty (with ingredients, of course) to help their parents with this new business.“They’re really good at pitching the flavors,” Hoyt said.The marshmallows are currently being sold at a variety of local retailers, including the Crossroads Deli in Falls Village; the Falls Village Inn; Toymaker’s Cafe in Falls Village; LaBonne’s in Salisbury and Watertown; On the Run Cafe in Lakeville; Paley’s Farm Market in Sharon; and Whippoorwill Farm in Salisbury.Howie and Hoyt can also fill special orders for gift boxes, wedding remembrances, birthday party favors, holiday specialties and more.To go along with her motto, Howie referred to her product as “the working man’s marshmallow” due to its low price of $4 per package. She also emphasized that the shelf life of her treats is almost indefinite.Even though the business has only been in existence for a month, Howie already has the lifelong mark of a confectioner.“My hands permanently smell like powdered sugar,” she said.For more information on The Falls Village Marshmallow Company, call 860-248-9338, email JustFluff@comcast.net or go to www.facebook.com/FallsVillageMarshmallowCompany.

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