Does Prevagen help in reducing memory loss?

You may have seen the ad for Prevagen during morning news shows or between innings of a Red Sox game: a video of a pulsating jellyfish, whose nervous system glows blue. The substance that provides the blue glow is protein called apoaequorin and it is very well studied. 

The commercial goes on to say that “a double blind placebo controlled study” suggests that Prevagen improves recall of older adults who have reported memory problems. If you freeze the screen it reads: “These statements have not been validated by the FDA.  And: Not intended to diagnose, treat, cure or prevent any disease.”  Then there is a graph that shows memory of impaired patients improving over 90 days. Sometimes the ads include a clip of a woman defeating her granddaughter at chess. 

As you might have suspected, there is a back-story.  Prevagen is a dietary supplement and thus escapes the scrutiny of the FDA: it needs only to be harmless, not effective. If it were a drug the FDA would have tested Prevagen for safety and effectiveness. Had it passed scrutiny (which I believe it would not), Prevagen would be sold with a package insert, with all manner of chemical information, pharmacodynamics (measurement of how long the drug lasts in the blood), and sites and mechanism of action. There would be data from clinical trials and references to the scientific literature. I read these things the way an investor tackles a financial report, but I have not found one for Prevagen.  The only insert is an order form to buy more. I bought a bottle of it to learn that there is no useful insert. 

The apoaequorin in Prevagen would have to survive the hydrochloric acid and protein destroying enzymes of the stomach; it would have to be absorbed in the small intestine; it would have to get into the blood stream, and it would have to pass the formidable defenses of the blood-brain barrier. It would have to get into affected nerve cells and improve their function. It would have to pick up a second small molecule to become the light emitting aequorin, rather than its precursor apoaequorin. There is no biological reason I can see to believe that it could improve memory or recall in impaired adults.

Quincy Biosciences, the maker of Prevagen, has funded a clinical trial, named the Madison Memory Study, which enrolled 218 adults between the ages of 40 and 91 and lasted for 90 days. The authors conclude that there is little overall difference between treated patients and patients given a placebo pill. However, if they sorted out patients who were minimally impaired to begin with according to a test of recall of words on a list, there seemed to be a slight improvement at the end of 90 days of taking Prevagen. This sort of post-hoc searching is not statistically valid. The reported data bear little relationship to the graph shown on TV, which is strange. The study was not peer-reviewed, nor was it listed in ClinicalTrials.gov, both serious breaches in the world of clinical trials. E-mail me for a PDF of the paper that reports this trial.

Advertising on major networks is expensive and Prevagen is advertised a lot.  A 30-pill supply lasts a month and costs $40, unless you buy the extra strength version, which costs $59. What worried family would hesitate, if there were even a small chance that Prevagen would help grandma?

How is it possible for a company to sell about $120 million worth of this stuff in a year? Dietary supplements face few constraints, except that they be harmless, which apoaequorin apparently is.  (It is made from recombinant DNA expressed in bacteria, not from jellyfish). Serious legal and political battles mounted by the dietary supplements industry have kept supplements away from the FDA. 

Prevagen is not completely safe from regulation. The Federal Trade Commission has accused the makers of fraudulent advertising and has acted against the company, joined by the New York attorney general’s office. The FTC and New York state lost the first round in court.  As I understand it, the judge ruled that Quincy Biosciences described their trial adequately and that was all that was required for a dietary supplement. The decision is mystifying to me on biological and statistical grounds, but we will see what the appeal brings. For a more sophisticated analysis of statistics in the law and as it pertains to this case, see the October 2017 blog by Rebecca Tushnet, Professor of Law at Harvard Law School. The blog is easily found at tushnet.blogspot.com.

Sadly, the failure of biomedical scientists to create treatments for dementia is partly to blame for the success of dietary supplements. This column will try to cover new information from the Alzheimer field and what is being done with the tripled NIH budget ($1.9 billion) for dementia studies of all kinds. 

Richard Kessin is Professor Emeritus of Pathology and Cell Biology at Columbia University. He lives in Norfolk and can be reached at Richard.Kessin@gmail.com

Latest News

One dead, two hurt in Sharon car crash

Emergency responders block Amenia Union Road in Sharon Saturday, Oct. 11, while responding to the vehicle crash.

Photo by Patrick L. Sullivan

SHARON — Emergency crews were called Saturday, Oct. 11, to Amenia Union Road in Sharon for a report of a vehicle into a building with entrapment.

The call went out shortly after 3 p.m. with an update at 3:20 p.m. reporting one dead on arrival, two conscious. Emergency helicopter transport was requested.

Keep ReadingShow less
Rhys V. Bowen

LAKEVILLE — Rhys V. Bowen, 65, of Foxboro, Massachusetts, died unexpectedly in his sleep on Sept. 15, 2025. Rhys was born in Sharon, Connecticut, on April 9, 1960 to Anne H. Bowen and the late John G. Bowen. His brother, David, died in 1979.

Rhys grew up at The Hotchkiss School in Lakeville, where his father taught English. Attending Hotchkiss, Rhys excelled in academics and played soccer, basketball, and baseball. During these years, he also learned the challenges and joys of running, and continued to run at least 50 miles a week, until the day he died.

Keep ReadingShow less
Kelsey K. Horton

LAKEVILLE — Kelsey K. Horton, 43, a lifelong area resident, died peacefully on Saturday, Sept. 27, 2025, at Norwalk Hospital in Norwalk, Connecticut, following a courageous battle with cancer. Kelsey worked as a certified nursing assistant and administrative assistant at Noble Horizons in Salisbury, from 1999 until 2024, where she was a very respected and loved member of their nursing and administrative staff.

Born Oct. 4, 1981, in Sharon, she was the daughter of W. Craig Kellogg of Southern Pines, North Carolina, and JoAnne (Lukens) Tuncy and her husband Donald of Millerton, New York. Kelsey graduated with the class of 1999 from Webutuck High School in Amenia and from BOCES in 1999 with a certificate from the CNA program as well. She was a longtime member of the Lakeville United Methodist Church in Lakeville. On Oct. 11, 2003, in Poughkeepsie, New York, she married James Horton. Jimmy survives at home in Lakeville. Kelsey loved camping every summer at Waubeeka Family Campground in Copake, and she volunteered as a cheer coach for A.R.C. Cheerleading for many years. Kelsey also enjoyed hiking and gardening in her spare time and spending time with her loving family and many dear friends.

Keep ReadingShow less
Eliot Warren Brown

SHARON — On Sept. 27, Eliot Warren Brown was shot and killed at age 47 at his home in New Orleans, Louisiana, in a random act of violence by a young man in need of mental health services. Eliot was born and raised in Sharon, Connecticut, and attended Indian Mountain School and Concord Academy in Massachusetts. He graduated from the School of the Art Institute of Chicago. He and his wife Brooke moved to New Orleans to answer the call for help in the aftermath of Hurricane Katrina and fell in love with the city.

In addition to his wife Brooke, Eliot leaves behind his parents Malcolm and Louise Brown, his sisters Lucia (Thaddeus) and Carla (Ruairi), three nephews, and extended family and friends spread far and wide.

Keep ReadingShow less