A feast for all the senses at 100 Main

FALLS VILLAGE — The first thing you notice when you enter 100 Main, the new artisan shop in the center of Falls Village, is the smell. It makes you understand how bees and butterflies feel when they come across a patch of flowers in full bloom. It’s intoxicating. It’s delicious. 

It’s the soaps, explained store manager Christina van Hengel, and also the candles (which are hand-dipped in Litchfield). 

The scent dissipates somewhat once the large front windows have been open for a while, so shop early in the day if you really want to feel like a pollinator that has struck floral gold.

But at any time of day from Thursday through Saturday, anyone looking for the most special hostess gifts, housewarming presents and luxurious self indulgences can come and touch, see and, maybe, smell the array of items that range from hand-marbled gift cards to ceramic tableware to wood toys for children to pet accessories to works of art large and small. 

“There’s truly something for everyone, in every price range,” van Hengel said. Everyone says that but it seems to be true here. 

On the shop’s opening day, which was Friday, Aug. 9, there was a steady stream of visitors wandering around the displays and chatting with store owner Bunny Williams, the famed New York City interior designer who has taken on the Northwest Corner as a project in recent years. 

Her hand has enhanced the Falls Village Inn; she is the mastermind behind the wildly successful Trade Secrets garden sale and tour held each spring to benefit Women’s Support Services in Sharon; and now she has transformed an empty former commercial building on Main Street into an enticing retail location. 

It’s not just about shopping though. Anyone interested in seeing work by some of the best-known and most respected artists and artisans in the area can visit the shop and see sculpture, paintings, prints, fabric, ceramics, furniture, all casually on display in the large, open, welcoming space.

“We don’t want to list the artists’ names,” van Hengel said. “We don’t want people to just look them up on the internet, we want them to come in and see the work.”

And touch it, feel it, smell it. 

The interior space itself is a work of art. Many years ago it was a grocery store; more recently it was office space. Williams and Lakeville builder/designer Seth Churchill lifted off unneeded layers of ceiling tiles and floor covering, revealing, below, a concrete floor that looks almost like Italian terrazzo and, above, beautifully industrial black iron beams. The ceiling is lofty. The light is diffused and peaceful, thanks in part to Churchill’s trademark garage-style doors. 

The exterior has been redone as well, and is now bold black and white, simple and inviting as an old New England barn. 

Williams’ gardener, Rob Reimer, has created a simple native plants garden out front. It is still growing in, but offers lessons to anyone who wants to learn how to do a beautiful, no-muss,no-fuss planting scheme. 

There’s more to come. Williams said her goal is to sell products that are high quality and unusual, things that can’t be found just anywhere. She’s curating. Artists and craftspeople are invited to present their work for consideration at the store’s website, www.100mainst.com. 

In particular, she said, she is looking for talented embroiderers to work on table linens. 

100 Main is open Thursday and Friday from 10 a.m. to 4 p.m. and Saturday from 11 a.m. to 5 p.m. The phone number is 860-453-4356.

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