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Helping United Way to help those in need

NORTH CANAAN — The United Way kicked off its ambitious annual fundraising push with an event at Geer Village on Tuesday, Sept. 13.

Jeff Geddes, who is this year’s campaign chair, wore an eye-catching red suit bedecked with white hearts, in honor of this year’s theme: Give from the heart, change the future.

The campaign vice chairman, Joyce Muse, wore a more subdued white top and black slacks —although both wore their biggest smiles as they shared details of this year’s campaign. 

Although United Way of Northwest Connecticut raises funds all year for its 26 participating agencies, the annual late-summer campaign is the most concentrated push for the nonprofit. The community was invited to Geer for Tuesday’s party (another event was held Thursday, Sept. 8, in Torrington).

The campaign continues until Nov. 10, when there will be another big community event at Chatterley’s in Torrington.  Companies are encouraged to work with United Way so that employees can voluntarily have a donation deducted from their paycheck. 

Direct payments can also be made.

This year’s campaign goal is $800,000, which will be used to help local organizations such as the child care centers in Cornwall, North Canaan and Falls Village; Geer Adult Day Center; the McCall Center for Behavioral Health in Torrington and the Girl Scouts of Connecticut.

United Way of Northwest Connecticut Executive Director Owen Quinn shared statistics on how many people are helped in each area town by funds from his organization. In the Northwest Corner, that included 656 people in Falls Village, 356 in Cornwall, 943 in North Canaan, 496 in Sharon and 747 in Salisbury.

A short film screened at the Geer event included testimonials from some of the people in the region who have been helped by United Way. To see the video, and to learn more about the area United Way agencies and how to make donations, go to the organization’s website at www.northwestunitedway.org or call 860-489-4131.

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