Rhinebeck’s Haldora opens weekend branch in town

MILLERTON — Readers acquainted with the business scene in Rhinebeck will recognize a familiar logo on one Main Street store window.Haldora is a 20-year-old clothing company run by Haldora Bjornsson of Rhinebeck.Open seven days a week at its original location, Haldora is starting light in Millerton with weekend hours on Friday, noon to 5 p.m., Saturday, 10 a.m. to 5 p.m. and Sunday, noon to 4 p.m.When asked “why Millerton,” the owner credited spontaneous intuition.“I came into town one day and saw an opening,” she said. “I thought, let’s just do it!”In 10 days, Bjornsson tossed together some products, decoration and business necessities and opened up shop on Sept. 4.“I’m delighted that I’m here, people are receiving me really well and I’m thankful for that,” she said.Inside are clothing racks adorned with women’s tops, pants, scarves, skirts and dresses, made from silk, wool, linen, cotton and more.“I have a passion for fabric, quality and timeless looks,” the owner said. “There’s a softness I want to bring to the country, it doesn’t always have to be rugged.”Bjornsson added that comfort is “upmost to a woman.”The design line is expanding outside of clothing to include home decor such as textiles, pillows and throws. Garments and home textiles are produced by way of hand stitching and machine, and the owner noted that much of the work is hand-sewn by her.Bjornsson said she hopes to offer Millerton “a nice visual presence that the town seems to be going towards.”“I just want women to feel comfortable in what they wear,” she added.Haldora is located at 22 Main St. For more information, go to www.haldora.com or call 845-876-6250.