Stanley Cup joins long list of fads

Bell bottoms, Cabbage Patch dolls, pet rocks, Disney popcorn buckets—the list goes on.

This year it is the Stanley Cup Quencher in a rainbow of colors. Fads are part of our society.

They are different than trends or cults and most have a limited life.

There are fads everywhere you look. Fashion, diets, music, clothes, and especially toys.

Who remembers the Power Rangers? They seem to come out of nowhere, blaze a path of widespread adaption by multitudes of people, and then crash into sudden decline seemingly overnight.

Take the Stanley Cup for example. I had no idea that the thermos company of my youth had transformed its reliable “hammer tone” green-bodied container of my working days into a plethora of sippy cups that are now the rage in America.

I credit a recent local story by Meg Britton-Mehlisch in the Berkshire Eagle that revealed how this venerable 110-year product was not only invented by William Stanley Jr. but was manufactured in Great Barrington just a stone’s throw from where I sit. It is also true that when the inventor announced his invention back then, he did so through that very same newspaper in 1915!

It was the first vacuum-insulated steel bottle and it found its way into the hands of mainly working men for the next century.

But I digress. Fads, as I have discovered, can be driven by several factors. Social influence, marketing, novelty, word of mouth, and in this age of TikTok, the internet. In the case of the Stanley Cup, it seems the product took off after it was profiled in The New York Times.

From there, social media influencers on a site called #WaterTok, that focuses on hydration, went bonkers over the cup. After all, who wouldn’t want another plastic water cup that not only fits in your car’s cup holder but features a straw and a handle in 26 glorious colors?

By January 2024, videos of what is now called an “adult sippy cup” have been viewed over 201.4 million times on TikTok. Marketers and advertising firms jumped on the bandwagon pitching the product to women as not only a sustainable product, but one that can be part of a woman’s day-to-day accessories, thus the number of colors offered.

“Limited” is a keyword that marketers use time and time again when promoting fads. Not only does it convey a feeling of exclusivity and urgency but usually triggers that fear of missing out on a product. It is what causes fistfights among consumers. The Stanley Quencher certainly has had its share of that kind of behavior. And what fad would not be complete without a growing interest in collecting these $45 reusable water bottles? The Winter Pink Starbucks Collaboration cup is a hot item. Collectors are selling some hard-to-get models like that one for $400 on the resell market. I do wish the Stanley company well in Fad land. It just so happens that I have a black and silver, two-stage lid, one quart, Stanley thermos in mint condition for sale. Do I hear $100, $150, or maybe trade for the Winter Pink Starbucks cup?


Bill Schmick is a founding partner of Onota Partners Inc. in the Berkshires. None of his commentary is or should be considered investment advice. Email him at bill@-schmicksretiredinvestor.com.

The views expressed here are not necessarily those of The Lakeville Journal and The Journal does not support or oppose candidates for public office.

Latest News

Roomful of Blues set for April 17 show at Infinity Hall in Norfolk
Photo provided

NORFOLK –Roomful of Blues, the Rhode Island-based band hailed by DownBeat magazine as being “in a class by themselves,” will bring its mix of blues, jump, swing, boogie-woogie and soul to Infinity Hall in Norfolk on Friday, April 17, at 8 p.m.

The long-running group, formed in 1967, is touring behind its Alligator Records album Steppin’ Out!, released in late 2025.

Keep ReadingShow less

Robert E. Stapf Sr.

Robert E. Stapf Sr.

MILLERTON — Robert E. Stapf Sr. (Bobbo), a devoted husband, loving father, grandfather, great grandfather, brother and friend to many, passed away peacefully on April 9, 2026, at the age of 77, happily at home surrounded by lots and lots of love and with the best care ever.

Bob was born Jan. 16, 1949, to the late Peter and Dorothy (Fountain) Stapf. He began working at an early age, met his forever love, Sandy, in 7th grade and later graduated from Pine Plains Central School.

Keep ReadingShow less

Michael Joseph Carabine

Michael Joseph Carabine

SHARON — Michael Joseph Carabine, 81, of Sharon, Connecticut, passed away on the morning of Friday, April 3, 2026, at Bryn Mawr Hospital in Bryn Mawr, Pennsylvania. He was the beloved husband of the late Angela Derrico Carabine and loving father to Caitlin Carabine McLean.

Michael was born on April 23, 1944, in Bronx, New York. He was the son of the late Thomas and Kathleen Carabine of New York.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Chion Wolf brings ‘Audacious’ radio show to Winsted with show-and-tell event
Nils Johnson, co-founder and president of The Little Red Barn Brewers in Winsted, hosted Chion Wolf and her Connecticut Public show “Audacious LIVE: Show and Tell,” which was broadcast on April 8, drawing a sold-out crowd.
Jennifer Almquist

The parking lot of The Little Red Barn Brewers in Winsted was full on Wednesday, April 8, as more than 100 people from 43 Connecticut towns — including New Haven and Vernon — arrived carrying personal treasures for a live taping of “Audacious LIVE Show & Tell.”

Chion Wolf, host and producer of Connecticut Public’s “Audacious,” and her crew, led by production manager Maegn Boone, brought the program to the packed brewery for an evening of story-driven conversation and shared keepsakes.

Keep ReadingShow less
Marge Parkhurst, the preservation detective

Marge Parkhurst with a collection of historic nails recovered from wall cavities during restoration work.

Photo courtesy of Marge Parkhurst/Cottage & Country Painting Company
Walls still surprise me. If you look hard enough, you can find buried treasure.
Marge Parkhurst

After nearly 50 years of painting some of Litchfield County’s oldest homes and landmark properties, Marge Parkhurst has developed an eye for the past—reading the clues left behind in stenciled vines, forgotten bottles and newspapers tucked into walls, each revealing a small but vivid piece of Connecticut history.

Parkhurst was stripping wallpaper in a farmhouse in Colebrook — the kind of historic home she has spent decades restoring — when she noticed something odd. Three layers of paper had already come off — each one a different era’s idea of decoration — and beneath them, just barely visible under dull, off-white plaster, a pattern emerged.

Keep ReadingShow less
Wings of Spring performance at the Mahaiwe Theater
Adam Golka
Provided

On Sunday, April 19, at 4 p.m., Close Encounters With Music (CEWM) presents On the Wings of Song at the Mahaiwe Performing Arts Center in Great Barrington.

The program focuses on Robert Schumann’s spellbinding song cycle Dichterliebe (“A Poet’s Love”), a setting of sixteen poems by Heinrich Heine that explores love, longing, and the redemptive power of beauty. Featured artists include John Moore, baritone; Adam Golka, pianist; Miranda Cuckson, viola; and Yehuda Hanani, cello.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.