Stanley Cup joins long list of fads

Bell bottoms, Cabbage Patch dolls, pet rocks, Disney popcorn buckets—the list goes on.

This year it is the Stanley Cup Quencher in a rainbow of colors. Fads are part of our society.

They are different than trends or cults and most have a limited life.

There are fads everywhere you look. Fashion, diets, music, clothes, and especially toys.

Who remembers the Power Rangers? They seem to come out of nowhere, blaze a path of widespread adaption by multitudes of people, and then crash into sudden decline seemingly overnight.

Take the Stanley Cup for example. I had no idea that the thermos company of my youth had transformed its reliable “hammer tone” green-bodied container of my working days into a plethora of sippy cups that are now the rage in America.

I credit a recent local story by Meg Britton-Mehlisch in the Berkshire Eagle that revealed how this venerable 110-year product was not only invented by William Stanley Jr. but was manufactured in Great Barrington just a stone’s throw from where I sit. It is also true that when the inventor announced his invention back then, he did so through that very same newspaper in 1915!

It was the first vacuum-insulated steel bottle and it found its way into the hands of mainly working men for the next century.

But I digress. Fads, as I have discovered, can be driven by several factors. Social influence, marketing, novelty, word of mouth, and in this age of TikTok, the internet. In the case of the Stanley Cup, it seems the product took off after it was profiled in The New York Times.

From there, social media influencers on a site called #WaterTok, that focuses on hydration, went bonkers over the cup. After all, who wouldn’t want another plastic water cup that not only fits in your car’s cup holder but features a straw and a handle in 26 glorious colors?

By January 2024, videos of what is now called an “adult sippy cup” have been viewed over 201.4 million times on TikTok. Marketers and advertising firms jumped on the bandwagon pitching the product to women as not only a sustainable product, but one that can be part of a woman’s day-to-day accessories, thus the number of colors offered.

“Limited” is a keyword that marketers use time and time again when promoting fads. Not only does it convey a feeling of exclusivity and urgency but usually triggers that fear of missing out on a product. It is what causes fistfights among consumers. The Stanley Quencher certainly has had its share of that kind of behavior. And what fad would not be complete without a growing interest in collecting these $45 reusable water bottles? The Winter Pink Starbucks Collaboration cup is a hot item. Collectors are selling some hard-to-get models like that one for $400 on the resell market. I do wish the Stanley company well in Fad land. It just so happens that I have a black and silver, two-stage lid, one quart, Stanley thermos in mint condition for sale. Do I hear $100, $150, or maybe trade for the Winter Pink Starbucks cup?


Bill Schmick is a founding partner of Onota Partners Inc. in the Berkshires. None of his commentary is or should be considered investment advice. Email him at bill@-schmicksretiredinvestor.com.

The views expressed here are not necessarily those of The Lakeville Journal and The Journal does not support or oppose candidates for public office.

Latest News

Alfred Lyon Ivry

Alfred Lyon Ivry

SALISBURY — Alfred Lyon Ivry, a long-time resident of Salisbury, and son of Belle (Malamud) and Morris Ivry, died in Bergen County, New Jersey, on Feb. 12 at the age of 91, surrounded by family members. Born and raised in Brooklyn, he was a graduate ofAbraham Lincoln High School and Brooklyn College, where he earned a B.A. in English literature and Philosophy and served as drama critic for the school paper.

Alfred earned a PhD in Medieval Jewish Philosophy from Brandeis University in Waltham, Massachusetts in 1963 and in 1971 was awarded a D. Phil in Medieval Islamic Philosophy from Oxford University, Linacre College.

Keep ReadingShow less

Alice Gustafson

Alice Gustafson

LAKEVILLE — Alice Gustafson (née Luchs), 106, of Lakeville, Connecticut, passed away on March 2, 2026. Born in Chicago on Dec. 15, 1919, Alice was raised between New York City, Florida and Lime Rock, where she graduated from Salisbury High School in 1937.

Alice’s career spanned roles at Conover-Mast Publications in New York City, The Lakeville Journal, the Interlaken Inn, and as a secretary to the past president of Smith College. In 1948, she married Herbert “Captain Gus” Gustafson at Trinity Church in Lime Rock.

Keep ReadingShow less

Larry Power

Larry Power

LAKEVILLE — Larry Power passed away peacefully at home on March 9, 2026.

Larry was born at St. Vincent’s Hospital in New York City in 1939.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Carol Hoffman Matzke

Carol Hoffman Matzke

KENT — Carol L. Hoffman Matzke passed away peacefully with family by her side on Feb. 22, 2026.

She was a beloved mother and stepmother, daughter, sister, grandmother, great-grandmother, community member, and friend.Her presence will be deeply missed. She had a beautiful way of loving, accepting, and supporting all the many members of her vast family, and of welcoming others into her family circle. She was intelligent and well-informed about history and current events, and she took a genuine interest in knowing and understanding everyone she met, from friends and family right down to the stranger who stood next to her in line at the grocery store. Kind and generous, her family and friends knew that she would do anything in her power to help and support them.

Keep ReadingShow less

In remembrance: Grace E. Golden

In remembrance:
Grace E. Golden

As we reflect on the first year of our mom’s passing we can be grateful to God for having the best mother and grandmother of all.

We miss you every day and still struggle with your loss.

Keep ReadingShow less
Cornwall signs contract for new fire trucks

From left, is First Selectman Gordon Ridgway, Dick Sears and CVFD Chief Will Russ signed the contract for two new fire trucks March 3.

Provided

CORNWALL — Cornwall Volunteer Fire Department and the Board of Selectmen signed the contract for two new fire trucks Tuesday, March 3.

The custom rescue pumper and mini pumper will be manufactured by Greenwood Emergency Vehicles, located in North Attleboro, Massachusetts.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.