Student entrepreneurs learn about the media

WINSTED — When a group of ambitious and resourceful middle- and high-school students get together with a panel of representatives from media companies who cover their area, the inspiration can go both ways. That’s how it seemed at a Media Meet and Greet on the evening of Wednesday, April 29, when eight students from the Young Entrepreneurs Academy of the Northwest Connecticut Chamber of Commerce in Torrington came together with eight Connecticut professionals who work in television, radio and newspapers. 

The event was held at Northwestern Connecticut Community College’s Founders Hall.

The students ranged from sixth grade up to junior year in high school. Each of them has started a business of some kind, from making healthy canine treats to offering social media and marketing skills to making hair accessories. 

After the hard work of envisoning and then creating their products, they were at the event to get tips on how to promote businesses such as theirs — and to learn what media professionals do every day.

The panel discussion was moderated by Chamber President and CEO JoAnn Ryan, who asked questions of the journalists and encouraged the students to share their thoughts and ask questions.

“Do you love your job?” was the first question, and all on the panel seemed sincere when they said they do. The hours are not 9 to 5, whether it’s radio, television, print or online news, they all agreed, but there was also consensus that in reporting local news, a person can do a lot of good and often, even, have a lot of fun.

One of the panelists pointed out that journalism is the only business in the United States that is protected by an amendment to the Constitution, and asked the students if they knew which one it was. They answered correctly that it is the First Amendment, which guarantees freedom of speech and freedom of the press.

When asked about their best and worst interviews, the panel’s answers were diverse and entertaining. 

Speaking broadly, Sam Rathbun, reporter at The Lakeville Journal, said, “We are the ones who should be drawing out a person in an interview, so it’s up to us to make it work as professional writers.” 

He encouraged the young business owners to come to an interview prepared with their facts and background — but let the reporter frame the story and ask the questions. 

Ali Bronson of ESPN Radio agreed and said that, in an interview, it’s good to relax a little and let the reporter get to know you as a person, and not just as a professional.

She recalled an interview with New England Patriots Head Coach Bill Belichick, which went from fine to fantastic when the coach’s friend, the actor Kevin Costner, drew him out and got him talking about his golf game and other less serious pursuits. 

Rathbun’s example of his best interview was a trip to the Baseball Hall of Fame in Cooperstown, N.Y., in 2014 as a media representative for The Lakeville Journal. He had the opportunity to meet one of his idols, former Red Sox pitcher and 2015 Baseball Hall of Fame inductee Pedro Martinez, as well as other baseball players, at the Hall of Fame ceremonies that year. 

“I’m a lifelong Red Sox fan and got to speak with Pedro for 10 minutes, which was a real honor, and then to speak with other players I’d watched all my life.”

On the tougher side of interviewing, Anne Karolyi, managing editor of The Waterbury Republican-American, remembered having to try to interview a suspect associated with organized crime for a newspaper in Trenton, N.J. She was unsuccessful in eliciting a response, and faced the wrath of the crime suspect as well as the wrath of her editor.

Others also noted how difficult it can be to interview victims of a crime or tragedy. “But it’s part of the job, and it’s important to be sensitive and treat people with respect, no matter what the situation may be,” Karolyi said. 

All agreed that they wouldn’t ask anyone who works for them to do anything they wouldn’t do themselves.

The students wanted to know the best ways to approach media to promote their businesses, and how to know which outlets to contact. 

They heard about when and how to communicate with the media to reach the greatest number of people who might be part of their market. 

Each of the panelists gave advice on: behaving professionally, including studying and understanding their businesses; preparing their presentations, not only for customers but also for those in the media they would like to cover them; networking and communicating effectively and openly. 

One of the young business owners asked if print media will exist for much longer. She said she enjoys reading paperback books and feared that printing will become obsolete in her lifetime. 

Cynthia Hochswender, executive editor of The Lakeville Journal, encouraged her and the other students to find the media they enjoy reading and learning from. Their support will help ensure the long life of those publications. 

The young entrepreneurs were commended by the panel for having already found and implemented business ideas at this stage in their lives, and were encouraged to maintain engagement with those who could promote them and those who would use and support their businesses.

The eight Young Entrepreneurs Academy students and their businesses are: Phillip Koenig, grade eight, Wamogo Regional High School, Helping USA Animals; Emily Jury, grade six, Torrington Middle School, Jump for Joy Dog Treats; Alain Malcolm, grade 11, Torrington High School, Imperial Social Marketing; Jonathan Holness, grade seven, Torrington Middle School, LJG; Kaylee Lanczycki, grade 11, Torrington High School, Krazy Kay’s; Daniel Royer, grade eight, Torrington Middle School, Foldable Drones; Leilani Didier, grade nine, Torrington High School, Treasured Pouches; and Delilah Bourque, grade 11, Torrington High School, Hair Ruby Accessories.

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