Women of Studio 343 return to their roots

AMENIA — The women of Studio 343 Hair Salon spoke recently of the salon’s move to the Cascade Plaza, on Route 22 just north of Freshtown. Both women had worked at the Cascade Plaza previously: one at Kelly & Company Hair Salon and the other at Melissa’s Hair Magic.

Rebecca Churton, the owner of Studio 343 Hair, spent a great deal of time building her career as a hairstylist while working at the Cascade Plaza. For eight years, she worked at Melissa’s Hair Magic. She continued working there when the business was purchased and renamed Kelly & Company Hair Salon. 

Realizing that the spot wasn’t the right fit for her at the time, she eventually left and came across a space at 3324 East Main Street (Route 343) in Amenia, where she opened her own business.

“I never wanted my own business,” Churton recounted. “You never know what you can do until you get to do it.”

For five years, she ran her business, Studio 343 Hair, on East Main Street with hair stylist Kellie Parsons. Then, last year, a new opportunity presented itself — available space  and a five-year lease for the Cascade Plaza. The  pair moved; 343 Hair  is now at 8 Old North Road, Studio 3.

Before reopening, the two remodeled the new space, which included redoing the plumbing, hooking up the sinks, putting the flooring down, painting the walls and moving everything into the space. Brand new salon stations were brought in as well as new sinks and chairs.

“It was like Extreme Makeover: Salon Edition,” Churton said.

“If there’s a will, there’s a way,” Parsons added.

Among the perks of their new locale, Churton and Parsons said they can attract customers from neighboring businesses, such as Ritchie’s Deli and Spa Nail of Amenia. The spot also offers better parking and is kept free of snow during the winter season. Describing the location as “family-oriented,” the pair is well acquainted with the Sartori family, Churton’s landlords, whom the salon owner has known since she was 15.

Studio 343 Hair is open for haircuts, colors, highlighting, waxing, make-up for weddings and other special events. Hours of operation run Tuesdays, Thursdays and Fridays from 10 a.m. to 5 p.m., Saturdays from 10 a.m. to 2 p.m. and closed on Sundays, Mondays and Wednesdays. Later appointments are available by phone. To reach Studio 343 Hair, call 845-789-1550.

 

 

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