Yes, you can start an international business; no, it won’t be easy

The good news about the modern age is that true democracy has reached the business world. If you want to start a business with world-wide reach, you can. The bad news is that the individual is now expected to perform on that stage and the long-held support systems and business affiliations hungry for bolt-on talent are evaporating quickly. The dog-eat-dog world has moved to the Internet. Let’s take a look at books.The concept of self-promotion has always been at the core of the dilemma facing the ART of writing. Poe, Dylan Thomas, R.L. Stevenson, Hemingway — they either encouraged self-promotion, indulged in it or pandered to it, depending on your point of view. Heck, even Keats and Milton used self-promotion. The key element here is that good authors, solid artists all, always promoted themselves over their work. In that Stephen King and John Grisham have it right, it is about the author, not the work. What is less encouraging is that authors do not get additional pay or credit for the work they now have to do to promote the business of selling themselves and their work.Publishers have traditionally used the “we promote you” argument to pay smaller advances, persuade authors to sign, and control the authors’ careers. Their promise of an author becoming “a Random author” or a “Harper author” has been leveraged for decades — making the author a member of the family — “of course the company will promote you and your work.” That promotion was expert and expensive, neither of which have prevailed in poor economic times and the rampant access of so-called “free” Internet publicity.Those publisher-supported days are far and few between now and so the question has to be asked: Just what promise of success is the author getting? If it is a one book deal with a tenuous option for a second, and there is no publicity clause or promise (the author has to do it all him or herself), then why is the author not entitled as a business to have the means ($) to undertake this traditional publishing role themselves? As a business matter, such a contribution is an important part of any joint venture (between the author and publisher).On the other hand, viral media and self-promotion can be learned, can be effective and are now part of the job of being an author. So it all boils down to a new negotiation, with one side doing less and the artistic side having to do more. Set royalties and advances are off the table. It’s a new world and new business models have to be applied. But this is not so easy for established publishers. Even if both sides have to wake up and smell the future, the problem is that publishers need to avoid falling into the accountants’ trap of equating potential profit with a traditional model of amortization of costs. That’s not how it works any more even if publishers are moaning, “But we have an infrastructure that we have to support.” Yes they do; outdated infrastructure and business models. And that traditional business model is what is preventing many publishers from engaging new talent, finding tomorrow’s winners. They simply cannot work out the business model with more risk, especially if the new authors want a larger slice of the pie (given all the work an author has to do in self-promotion).This same business model is playing itself out across America and the world. Finding the new Internet promotional platforms (public relations and advertising) is easy, leveraging antiquated profit and loss planning to meet the higher risks of a global market is much less certain. And that uncertainty is what causes much new innovation to come out of a garage and not a well-funded corporate research and development program. In the past decades IBM spend 15 percent of turnover on Research and Development, now they spend less than 1 percent —- and they are surprised to be losing market share?In this brave new world, innovation, personal responsibility for personal outreach, and a new business paradigm are the only means to an effective outcome. The business model needs to be tailored to the business of one to one, not the traditional business model of the multi-national corporation. Peter Riva, a former resident of Amenia Union, now lives in New Mexico.

Latest News

To mow or not to mow?

To mow or not to mow?

A partially mowed meadow in early spring provides habitat for wildlife while helping to keep invasive plants in check.

Dee Salomon

Love it or hate it, there is no denying the several blankets of snow this winter were beautiful, especially as they visually muffled some of the damage they caused in the first place.There appears to be tree damage — some minor and some major — in many places, and now that we can move around, the pre-spring cleanup begins. Here, a heavy snow buildup on our sun porch roof crashed onto the shrubs below, snapping off branches and cleaving a boxwood in half, flattening it.

The other area that has been flattened by the snow is the meadow, now heading into its fourth year of post-lawn alterations. A short recap on its genesis: I simply stopped mowing a half-acre of lawn, planted some flowering plants, spread little bluestem seeds and, far less simply, obsessively pluck out invasive plants such as sheep sorrel and stilt grass. And while it’s not exactly enchanting, it is flourishing, so much so that I cannot bring myself to mow.

Keep ReadingShow less

Where the mat meets the market

Where the mat meets the market

Kathy Reisfeld

Elena Spellman

In a barn on Maple Avenue in Great Barrington, Kathy Reisfeld merges two unlikely worlds: wealth management and yoga, teaching clients and students alike how stability — financial and emotional — comes from practice.

Her life sits at an intersection many assume can’t exist: high finance and yoga. One world is often reduced to greed, the other to “woo-woo” stretching. Yet in conversation, she makes both feel grounded, less like opposites and more like two languages describing the same human need for stability.

Keep ReadingShow less
Capitol hosts first-ever staging of Civil War love story

Playwright Cinzi Lavin, left, poses with Kathleen Kelly, director of ‘A Goodnight Kiss.’

Jack Sheedy

Litchfield County playwright Cinzi Lavin’s “A Goodnight Kiss,” based on letters exchanged between a Civil War soldier and the woman who became his wife, premiered in 2025 to sold-out audiences in Goshen, where the couple once lived. Now the original cast, directed by Goshen resident Kathleen Kelly, will present the play beneath the gold dome of Connecticut’s Capitol in Hartford as part of the state’s America250 commemoration — marking what organizers believe may be the first such performance at the Capitol.

“I don’t believe any live performances of an actual play (at the Capitol) have happened,” said Elizabeth Conroy, administrative assistant at the Office of Legislative Management, who coordinates Capitol events.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Hunt Library launches VideoWall for filmmakers

Yonah Sadeh, Falls Village filmmaker and curator of David M. Hunt Library’s new VideoWall.

Robin Roraback

The David M. Hunt Library in Falls Village, known for promoting local artists with its ArtWall, is debuting a new feature showcasing filmmakers. The VideoWall will premiere Saturday, March 28, at 6 p.m. with a screening of two short films by Brooklyn-based documentary filmmaker and animator Imogen Pranger.

The VideoWall is the idea of Falls Village filmmaker Yonah Sadeh, who also serves as curator. “I would love the VideoWall to become a place that showcases the work of local filmmakers, and I hope that other creatives in the area will submit their work to be shown,” he said.

Keep ReadingShow less

A bowl full of stars

A bowl full of stars

A bowl full of stones.

Cheryl Heller

There’s a bowl in my studio where pieces of the planet reside. I bring them home from travels, picking them up not for their beauty or distinction but for their provenance. I choose the ones that speak to me — the ones next to pyramids, along hiking trails, on city sidewalks or volcanic slopes.

I like how stones feel in my hand: weighty, grounding. I don’t mind them making my pockets and suitcase heavier. The bowl is about the size of an average carry-on. It has been years since it was light enough for me to lift.

Keep ReadingShow less
One-woman show brings Mumbet’s fight for freedom to Scoville Library
One-woman show brings Mumbet’s fight for freedom to Scoville Library
One-woman show brings Mumbet’s fight for freedom to Scoville Library

On March 29, writer, producer and director Tammy Denease will embody the life and story of Elizabeth Freeman, widely known as Mumbet, in two performances at the Scoville Library in Salisbury. Presented by Scoville Library and the Salisbury Association Historical Society, the performance is part of Salisbury READS, a community-wide engagement with literature and civic dialogue.

Mumbet was the first enslaved woman in Massachusetts to sue successfully for her freedom in 1781. Her victory helped lay the legal groundwork for the abolition of slavery in the state just two years later. In bringing Mumbet’s story to life, Denease does more than reenact history.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.