Bake & subscribe
Photo courtesy of Simon Element

Bake & subscribe

What if I told you there was a small business, run out of a family home in Kent, Conn., that saw averages of 300 thousand people a day?

From the rural farmhouse he shares with his husband Brian Dow and small twin sons,  John Kanell is refining being a local business in a small town. On his YouTube channel Preppy Kitchen, he makes weekly cooking tutorials that draw in big view counts thanks to his 3.18 million subscribers.

“It is a bit of lark that I’m able to putter around in my kitchen, upload my videos and they go to a broader audience," he told me.

Few would see Kanell’s videos as “puttering around.” The kitchen, for one, is enormous, think more spacious Ina Garten Hamptons house than the relatable intimacy of Allison Roman’s cluttered Boerum Hill pad. A long row of spotless copper cookware line the shiplap wall, along with an ILVE jade green range with bass trim, and a endless marble island.

Kanell himself is the ideal of a J. Crew catalog model, with perfectly white teeth and an eager, instructive manner. But his videos are also tightly edited and easy to follow. A former middle school math teacher, he puts the lesson ahead of the chit-chat. "Preppy" isn't a WASP allusion (Kanell's parents are Mexican and Greek), it's a pun on being prepared.

His new cookbook however, is opening up some new, in-person experiences. "People on Youtube or Instagram comment and will say, 'My daughter is making this cake for her birthday and she loves watching her channel,'" Kanell said. Written feedback is the way he experiences his audience, but now he'll be seeing some of the real faces who tune in to watch him in his kitchen. "It's one of the reasons I'm so excited about the book tour. I'm out here in rural, beautiful, pastoral Litchfield County, and you just don't see that many people."

John Kanell will discuss his new cookbook in person at House of Books in Kent, Conn., on Oct. 15 at 6 p.m. For more go to www.houseofbooksct.com

Latest News

Love is in the atmosphere

Author Anne Lamott

Sam Lamott

On Tuesday, April 9, The Bardavon 1869 Opera House in Poughkeepsie was the setting for a talk between Elizabeth Lesser and Anne Lamott, with the focus on Lamott’s newest book, “Somehow: Thoughts on Love.”

A best-selling novelist, Lamott shared her thoughts about the book, about life’s learning experiences, as well as laughs with the audience. Lesser, an author and co-founder of the Omega Institute in Rhinebeck, interviewed Lamott in a conversation-like setting that allowed watchers to feel as if they were chatting with her over a coffee table.

Keep ReadingShow less
Hotchkiss students team with Sharon Land Trust on conifer grove restoration

Oscar Lock, a Hotchkiss senior, got pointers and encouragement from Tim Hunter, stewardship director of The Sharon Land Trust, while sawing buckthorn.

John Coston

It was a ramble through bramble on Wednesday, April 17 as a handful of Hotchkiss students armed with loppers attacked a thicket of buckthorn and bittersweet at the Sharon Land Trust’s Hamlin Preserve.

The students learned about the destructive impact of invasives as they trudged — often bent over — across wet ground on the semblance of a trail, led by Tom Zetterstrom, a North Canaan tree preservationist and member of the Sharon Land Trust.

Keep ReadingShow less