Eye on the prizes in the Kellogg's cereal boxes

I guess they still put prizes in cereal boxes, but nothing like the keen stuff we used to get: rings, decoders and a combination compass/magnifying glass that glowed in the dark.

In the early days they didn’t separate the prize from the cereal. Your radioactive compass was right in there with the food.

Sometimes it was the box that was the prize. Cheerios had an entire western town with cutout figures of the Lone Ranger and Tonto that you built by cutting and gluing the colorful images from the box. My buildings tended to be on the ramshackle side as I did not realize at the time that glue was needed. I just stuffed tab A into slot B and expected everything to hold.

The rule in my house was that you had to finish the cereal before you could take the prize out. In the case of the western town, this was self-enforcing as otherwise you would have all that loose cereal.

u      u      u

Sometimes you had to send away for the prize, like my Tom Mix secret message ring. It had a secret compartment into which a message could be inserted.

I was never able to realize the potential here, as you needed to be one of those people that can inscribe verse on the head of a pin in order to write small enough on the tiny piece of paper that would fit in there. Eventually I just stuffed a blank scrap inside and pretended it was a secret message, then sat back to enjoy my ring.

The only problem was I had not realized that if no one is trying to wring the secret out of you, not much happens. I walked around, smug with my secret for about one day.

u      u      u

On to the next thing, the Diving Frog Man. They gave you this little plastic Navy frogman with one impossibly large foot. The foot was a conical chamber that you packed with baking soda (not supplied) and the item would plunge to the bottom of your sink or bath tub, foot first from the weight of the packed baking soda, then it would react with the water and the man would rise to the surface, release a bubble from his foot, and then repeat the performance until all the reactant was exhausted.

Basically, this was a chemically activated bobber, not a realistic Navy combat unit, as I had been led to expect.

These “prizes� taught me a valuable lesson at an early age about advertising. I learned to lower my expectations. So whenever I am lured by the siren call of a “free prize,� I just remember the wise words of my Dad, “That’s how they getcha.�

Bill Abrams resides (and laments over his prizes) in Pine Plains.

Latest News

Telecom Reg’s Best Kept On the Books

When Connecticut land-use commissions update their regulations, it seems like a no-brainer to jettison old telecommunications regulations adopted decades ago during a short-lived period when municipalities had authority to regulate second generation (2G) transmissions prior to the Connecticut Siting Council (CSC) being ordered by a state court in 2000 to regulate all cell tower infrastructure as “functionally equivalent” services.

It is far better to update those regs instead, especially for macro-towers given new technologies like small cells. Even though only ‘advisory’ to the CSC, the preferences of towns by law must be taken into consideration in CSC decision making. Detailed telecom regs – not just a general wish list -- are evidence that a town has put considerable thought into where they prefer such infrastructure be sited without prohibiting service that many – though not all – citizens want and that first responders rely on for public safety.

Keep ReadingShow less
James Cookingham

MILLERTON — James (Jimmy) Cookingham, 51, a lifelong local resident, passed away on Jan. 19, 2026.

James was born on April 17, 1972 in Sharon, the son of Robert Cookingham and the late Joanne Cookingham.

Keep ReadingShow less
Herbert Raymond Franson

SALISBURY — Herbert Raymond Franson, 94, passed away on Jan. 18, 2026. He was the loving husband of Evelyn Hansen Franson. Better known as Ray, within his family, and Herb elsewhere.

He was born on Feb. 11, 1931 in Brooklyn, New York.

Keep ReadingShow less
Moses A. Maillet, Sr.

AMENIA — Moses A. “Tony” Maillet, Sr., 78, a longtime resident of Amenia, New York, passed away on Monday, Jan. 19, 2026, at Vassar Brothers Medical Center in Poughkeepsie, New York. Tony owned and operated T & M Lawn and Landscaping in Amenia.

Born on March 9, 1947, in St. Alphonse de Clare, Nova Scotia, he was the son of the late Leonard and Cora (Poirier) Maillet. Tony proudly served in the US Army during Vietnam as a heavy equipment operator. On May 12, 1996, in Amenia, he married Mary C. Carberry who survives at home.

Keep ReadingShow less