Gathering sports fundraisers all in one spot on the web

SALISBURY — Chances are (very) good that you’ve been asked at least once to be a part of a fundraising sporting event. And often we gladly participate in or donate to the charitable cause.

John “Willie” Hallihan has taken part in a number of charitable events tied to sporting activities. The North Canaan resident, a longtime board member of the Salisbury Winter Sports Association and an organizer of the annual ski jumps in Salisbury, has created a website to facilitate the accessing  and dissemination of information about sports-themed fundraising events within a one-hour drive of the Tri-state area.

SportingAcause.com lists pertinent information on everything from golf tournaments to running/walking races to fishing derbies to polar plunges and more.

According to the website, its mission is to promote sports-related fundraising events, give exposure to the charities and shed light on the sponsoring businesses, all in a format that informs, engages and entertains.

The website, which has been active for about a year, is still in its infancy, said Hallihan, who is now a partner with marketing and media specialists Mark and Lauren Trager of Salisbury, who are also the co-founding partners of Two Twelve Consultants. 

Mark Trager serves as business manager and his wife is marketing coordinator and sales manager. 

Matthew Murray, a resident of Lakeville and a student at Housatonic Valley Regional High School, serves as the site’s social media administrator. 

“We would like to keep the events listed to about an hour’s drive away from the Tri-State area we will cover,” said Hallihan, who describes himself as a retired independent home restoration tradesman. 

“Eventually, we might expand a bit. We want to list events that raise money for or awareness of an illness or a cause. It has to be philanthropic in nature and it should involve a sport, but we can be a little flexible on that second part.”

Hallihan said he launched the website because there was no central clearinghouse for information about these events.

“There was no master calendar, no one place where people in the area could go for information about the event, when it’s going to be held and where. Individual sports, such as running and bicycling, list events on websites dedicated to those activities. 

“We wanted to have everything available in one place and make it easy for people to find the information they need — and to help organizations and individuals get the word out about their event. It might also help groups avoid holding events all on the same day.”

Managing the website is a time consuming task, Hallihan said. He contacts groups to gather details about their event so he can tell a story rather than merely list events on a calendar. He also includes school sporting events, which often raise money for causes.

“We plan to have organizers and participants contribute photos, videos and articles about their events and make it an interactive and fun site rather than a static calendar of events,” Hallihan said.

The Tragers met Hallihan through a local acquaintance and a bond was formed that Hallihan believes will help SportingAcause take the next big leap forward.

“I told them about my dream and I knew they could help me make it become real and grow the website to a new level. They have helped raise the visibility of the site already and they have so many great ideas.”

He added, “Another aspect of the site is to give credit to the many businesses that contribute time and money to fundraising events.”

Hallihan would like to someday grow the site and increase user visits  to the point where it can be advertiser-driven. Listing events will always be done at no charge to organizations conducting the events.

“I would imagine some of our advertisers will be the same as those who are supporting the events themselves,” Hallihan said.

 

 

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