Women’s fashions abound at new shop

WINSTED — The recently opened Yajaira’s at 452 Main St. is Winsted’s newest store — a women’s apparel shop offering a wide selection of fashions and accessories.The store sells shirts, scarves, perfumes, shoes and handmade jewelry and is run by Winsted resident Yajaira Duran.This is the first time Duran has owned and operated a clothing store. A resident for the past 12 years, she previously owned a cleaning business. She has also worked for Avon as an online marketer.In addition to operating the store, Duran works as a certified nursing assistant at the New Boston Nursing Home in Sandisfield, Mass.“I opened the store because I love fashion,” Duran said. “Ladies like color in fashion to keep it alive. We like to sell things that are sexy and dressy. Our top sellers are handbags and scarves.”Duran said handbags are a required fashion accessory for women.“If you are completely changing your wardrobe, you have to change your handbag to go with it,” she said. “A handbag is something that you must have.”The store is open Monday through Saturday from 10 a.m. to 6 p.m. Call 860-605-3243.

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