Donald ‘Bruce’ Guidotti

LAKEVILLE — Donald “Bruce” Guidotti, 69, of Stamford, Conn., passed away at home on New Year’s Day, 2013, surrounded by his family.Bruce was born in 1943 in Cleveland, Ohio, to Dorothy (Amari) and Bruno Guidotti. He graduated with honors from Harvard University in 1965, and earned an MBA from the University of Pennsylvania, Wharton School of Business. As a career Madison Avenue advertising executive, Bruce was responsible for some of the more memorable campaigns on such blue-chip brands as Fritos, M&M Mars, Gatorade and Quaker Oats. His “Right Thing to Do” campaign on Quaker Oats won the Grand Gold Effie. Bruce lived with his wife of 44 years, Martha (Hawkins) Guidotti, in Stamford and Lakeville, where they enjoyed a weekend home. Bruce was not only a successful businessman but also a lifelong outdoorsman. He and Martha spent their free time together gardening, bird watching and beekeeping. Bruce was also an avid hunter and fisherman and a skilled carpenter. He taught, and passed on, these passions to his two sons and five grandsons. Bruce built a loyal following of friends, with whom he stayed connected over the years. He will be missed by the many people who came to rely on him as a source of inspiration, boundless knowledge, quiet competence and effectiveness and enthusiasm for life.In addition to his wife, Martha, Bruce is survived by his eldest son, Greg, and his wife, Paige, and their children, Thomas, Peter and William of Chicago, Ill.; and his son, Ted, and his wife, Sarah, and their children, Ellis and Theo of Brooklyn, N.Y.A memorial service will be planned this spring in Lakeville. Bruce was someone who truly loved the outdoors; memorial donations may be sent to The Nature Conservancy, PO Box 6014, Albert Lea, MN 56007.Spear Miller Funeral Home in Fairfield, Conn., has charge of arrangements.

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