Stadium System has rebranded, reopened sporting goods store

Stadium System has rebranded, reopened sporting goods store

Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.

Debra A. Aleksinas

NORTH CANAAN — Stadium System Inc.’s retail store at 297 Ashley Falls Road, which for the past several years has only been open during the holiday season, has reopened with expanded hours and merchandise under the rebranded name Stadium Outfitters.

New signage has yet to be erected, but meticulously arranged shelves, racks and displays offer an array of men and women’s apparel, footwear and accessories representing popular brands like Caterpillar, Carhartt, Red Wing, Muck Boot Company, Irish Setter, Shinesty, Hey Dude, Oakley, Under Armour, Merrell and New Balance, among others.

While the apparel is front and center, Stadium Outfitters, which made its debut on Black Friday, has also stayed true to its roots as a sporting goods store by offering a scaled-down, seasonal sports section at the rear of the store.

“We have tons of hockey stuff out right now,” said Nolan Gordon, assistant store manager, pointing to an array of hockey sticks, equipment and accessories.

Stadium System’s Merchandise Manager Chuck Grant, who is managing Stadium Outfitters, noted that sporting goods will rotate seasonally, freeing up space for the expanded clothing lines.

“We are still stocking for sports. Right now, it’s hockey and basketball, and when summer rolls around we will have baseball gloves and bats,” Grant said.

Customer response to the retail store’s reopening has been overwhelmingly positive due to the fact that there is nothing like it around, said Gordon.

“Everyone desperately wanted it to open,” he said. “People don’t want to drive to Great Barrington or Torrington. They want to shop locally.”

Stadium Outfitters is the retail arm of Stadium System Inc., the largest independent reconditioners of athletic equipment in the United States, and the largest team dealer in the northeast region.

The company, which specializes in refurbishing football helmets and gear and has an in-house screen print shop, is based at a sprawling facility on Church Street, where it has been owned and operated since 1948 by the Schopp family and is currently being run by brothers Ed and Mike Schopp.

According to Grant, the retail store, formerly the site of Canaan Auto, was purchased in 2016 and had been operating until about 2020, when it was forced to close due to a double whammy of a worker shortage and then the arrival of the global pandemic.

News that the retail store is once again up and running has been the talk of the town, said Grant, who has been employed by Stadium System for 25 years.

“Everyone around town has been very happy,” he said as he offered a tour of the store, which included a “Close-Out Corner” where clearance and off-season items are marked 30% off.

Footwear, too, fills an area near the front of the store where work boots, hiking boots and athletic shoes, as well as trendy, lightweight canvas shoes in a variety of designs by Hey Dude, are displayed.

The bright and airy store also has a small section featuring children’s clothing, several glass cases filled with stylish sunglasses at all price points, shelves featuring hats and caps, and a display stand loaded with leather work gloves.

Marti Cunningham of Great Barrington rounds out the staff at Stadium Outfitters. On a recent visit she did double-duty ringing out customers in the store and attending to Christmas tree shoppers.

Cunningham recalled the hectic week before Black Friday when she and the store’s managers arranged not only the stands of Nova Scotia Balsam Firs, but all the merchandise floor to ceiling, a task that she said “took forever, but it looks good now.”

Nearby, neatly stacked plush throw blankets in nature prints by Carstens shared space with a gift bundle of six pairs of socks and a CAT logo baseball cap for under $25.

“It’s so easy to not spend so much money here,” Cunningham said, noting that all merchandise is 10% off through December.

“I’ve had customers walk around for an hour,” he said. “They’re psyched, and they stay forever.”

December store hours are Monday through Sunday, 10 a.m. to 6 p.m. (closed on Christmas Day). Beginning Jan. 3, Stadium Outfitters will be open Wednesday, Thursday and Friday, 12:30 p.m. to 6 p.m., and Saturday, 10 a.m. to 6 p.m.

Latest News

Chion Wolf brings ‘Audacious’ radio show to Winsted with show-and-tell event
Nils Johnson, co-founder and president of The Little Red Barn Brewers in Winsted, hosted Chion Wolf and her Connecticut Public show “Audacious LIVE: Show and Tell,” which was broadcast on April 8, drawing a sold-out crowd.
Jennifer Almquist

The parking lot of The Little Red Barn Brewers in Winsted was full on Wednesday, April 8, as more than 100 people from 43 Connecticut towns — including New Haven and Vernon — arrived carrying personal treasures for a live taping of “Audacious LIVE Show & Tell.”

Chion Wolf, host and producer of Connecticut Public’s “Audacious,” and her crew, led by production manager Maegn Boone, brought the program to the packed brewery for an evening of story-driven conversation and shared keepsakes.

Keep ReadingShow less
Marge Parkhurst, the preservation detective

Marge Parkhurst with a collection of historic nails recovered from wall cavities during restoration work.

Photo courtesy of Marge Parkhurst/Cottage & Country Painting Company
Walls still surprise me. If you look hard enough, you can find buried treasure.
Marge Parkhurst

After nearly 50 years of painting some of Litchfield County’s oldest homes and landmark properties, Marge Parkhurst has developed an eye for the past—reading the clues left behind in stenciled vines, forgotten bottles and newspapers tucked into walls, each revealing a small but vivid piece of Connecticut history.

Parkhurst was stripping wallpaper in a farmhouse in Colebrook — the kind of historic home she has spent decades restoring — when she noticed something odd. Three layers of paper had already come off — each one a different era’s idea of decoration — and beneath them, just barely visible under dull, off-white plaster, a pattern emerged.

Keep ReadingShow less
Wings of Spring performance at the Mahaiwe Theater
Adam Golka
Provided

On Sunday, April 19, at 4 p.m., Close Encounters With Music (CEWM) presents On the Wings of Song at the Mahaiwe Performing Arts Center in Great Barrington.

The program focuses on Robert Schumann’s spellbinding song cycle Dichterliebe (“A Poet’s Love”), a setting of sixteen poems by Heinrich Heine that explores love, longing, and the redemptive power of beauty. Featured artists include John Moore, baritone; Adam Golka, pianist; Miranda Cuckson, viola; and Yehuda Hanani, cello.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

New climbing gym planned for Great Barrington

Photo by Alec Linden

A climber explores Great Barrington’s renowned bouldering areas, reflecting the growing local interest in the sport ahead of the planned opening of Berkshire Boulders.

Alec Linden

Berkshire Boulders, a rock climbing gym, is set to open in the Berkshires later this year, aiming to do more than fill a gap in indoor recreation — it could help bring climbing further into the region’s mainstream.

Its co-founders already have their sights set beyond the roughly 2,000 square feet of climbable wall planned for a site off Route 7, just north of downtown Great Barrington.

Keep ReadingShow less
Wind, tarps and trail wisdom: a day learning how to camp smarter

Mat Jobin teaches the group how to use a permanent platform to rig a tent. The privy and lean-to of the Appalachian Mountain Club’s Limestone Spring Shelter are visible in the background.

Alec Linden

A happy day on the trail all starts with a good night’s sleep the night before. That’s local trekking guide Mat Jobin’s mantra, and he affirms that a good night’s sleep is possible even if it has to be on the trail itself – with the right preparation, that is.

Jobin, of Simsbury, Connecticut, is a 16-year professional guide and the founder and owner of Reach Your Summit, an outdoor experiences company that promotes self-confidence and leadership skills through a variety of excursions and educational workshops in the forests of New England. On Saturday, April 11, Jobin hosted the inaugural Campsite Selection & Skills workshop just off the Falls Village section of the Appalachian Trail.

Keep ReadingShow less
Grandmother Moon: Wunneanatsu Lamb-Cason book talk in Torrington
Wunneanatsu Lamb-Cason (Schaghticoke/Ho-Chunk), an educator, traditional storyteller and author, will read from her new book Grandmother Moon, inspired by her grandmother, Indigenous educator Trudie Lamb Richmond, who lived on Schaghticoke land along the Housatonic River in Kent.
Provided

The story comes full circle when educator, traditional storyteller and author Wunneanatsu Lamb-Cason (Schaghticoke/Ho-Chunk) comes to Litchfield County to read from her new book, Grandmother Moon, inspired by her grandmother, Indigenous educator Trudie Lamb Richmond, who lived on Schaghticoke land along the Housatonic River in Kent.

On Saturday, April 18, from 2-4 p.m., the Torrington Historical Society at 192 Main St. will host the book talk and sharing of traditional stories.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.