Stadium System has rebranded, reopened sporting goods store

Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.
Debra A. Aleksinas
Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.
NORTH CANAAN — Stadium System Inc.’s retail store at 297 Ashley Falls Road, which for the past several years has only been open during the holiday season, has reopened with expanded hours and merchandise under the rebranded name Stadium Outfitters.
New signage has yet to be erected, but meticulously arranged shelves, racks and displays offer an array of men and women’s apparel, footwear and accessories representing popular brands like Caterpillar, Carhartt, Red Wing, Muck Boot Company, Irish Setter, Shinesty, Hey Dude, Oakley, Under Armour, Merrell and New Balance, among others.
While the apparel is front and center, Stadium Outfitters, which made its debut on Black Friday, has also stayed true to its roots as a sporting goods store by offering a scaled-down, seasonal sports section at the rear of the store.
“We have tons of hockey stuff out right now,” said Nolan Gordon, assistant store manager, pointing to an array of hockey sticks, equipment and accessories.
Stadium System’s Merchandise Manager Chuck Grant, who is managing Stadium Outfitters, noted that sporting goods will rotate seasonally, freeing up space for the expanded clothing lines.
“We are still stocking for sports. Right now, it’s hockey and basketball, and when summer rolls around we will have baseball gloves and bats,” Grant said.
Customer response to the retail store’s reopening has been overwhelmingly positive due to the fact that there is nothing like it around, said Gordon.
“Everyone desperately wanted it to open,” he said. “People don’t want to drive to Great Barrington or Torrington. They want to shop locally.”
Stadium Outfitters is the retail arm of Stadium System Inc., the largest independent reconditioners of athletic equipment in the United States, and the largest team dealer in the northeast region.
The company, which specializes in refurbishing football helmets and gear and has an in-house screen print shop, is based at a sprawling facility on Church Street, where it has been owned and operated since 1948 by the Schopp family and is currently being run by brothers Ed and Mike Schopp.
According to Grant, the retail store, formerly the site of Canaan Auto, was purchased in 2016 and had been operating until about 2020, when it was forced to close due to a double whammy of a worker shortage and then the arrival of the global pandemic.
News that the retail store is once again up and running has been the talk of the town, said Grant, who has been employed by Stadium System for 25 years.
“Everyone around town has been very happy,” he said as he offered a tour of the store, which included a “Close-Out Corner” where clearance and off-season items are marked 30% off.
Footwear, too, fills an area near the front of the store where work boots, hiking boots and athletic shoes, as well as trendy, lightweight canvas shoes in a variety of designs by Hey Dude, are displayed.
The bright and airy store also has a small section featuring children’s clothing, several glass cases filled with stylish sunglasses at all price points, shelves featuring hats and caps, and a display stand loaded with leather work gloves.
Marti Cunningham of Great Barrington rounds out the staff at Stadium Outfitters. On a recent visit she did double-duty ringing out customers in the store and attending to Christmas tree shoppers.
Cunningham recalled the hectic week before Black Friday when she and the store’s managers arranged not only the stands of Nova Scotia Balsam Firs, but all the merchandise floor to ceiling, a task that she said “took forever, but it looks good now.”
Nearby, neatly stacked plush throw blankets in nature prints by Carstens shared space with a gift bundle of six pairs of socks and a CAT logo baseball cap for under $25.
“It’s so easy to not spend so much money here,” Cunningham said, noting that all merchandise is 10% off through December.
“I’ve had customers walk around for an hour,” he said. “They’re psyched, and they stay forever.”
December store hours are Monday through Sunday, 10 a.m. to 6 p.m. (closed on Christmas Day). Beginning Jan. 3, Stadium Outfitters will be open Wednesday, Thursday and Friday, 12:30 p.m. to 6 p.m., and Saturday, 10 a.m. to 6 p.m.
Join The Lakeville Journal for a community celebration, featuring local nonprofits and businesses, festive family fun, great food, and engaging activities.
What to Expect:
See you at the Lakeville Journal Street Fair!
If you have any questions, please email streetfair@lakevillejournal.com
Cobbler n’ Cream
5 to 7 p.m.
Freund’s Farm Market & Bakery | 324 Norfolk Rd.
Canaan Carnival
6 to 10 p.m.
Bunny McGuire Park
Canaan Carnival
6 to 10 p.m.
Bunny McGuire Park
Cocktail Party
5 to 7 p.m.
Douglas Library | 108 Main St.
Canaan Carnival
6 to 10 p.m.
Bunny McGuire Park
Boot Drive
8 a.m. to 2 p.m.
North Canaan Fire Co. | 4 E. Main St.
3rd Annual Fly-In
8 a.m. to 3 p.m.
Triumph Airfield | 547 W. Main St.
Canaan Railroad Station Museum
10 a.m. to 6 p.m.
Canaan Union Station
New England Accordion Connection
9 a.m. to 8 p.m.
Canaan Union Station
Canaan Carnival
3 to 10 p.m.
Bunny McGuire Park
Berkshire Resilience Brass Band
5 to 8 p.m.
Canaan Union Station
Barbecued Chicken Dinner
5 to 7 p.m.
St. Martin of Tours | 4 Main St.
Canaan Fireman’s parade
6 p.m.
Rosa setigera is a native climbing rose whose simple flowers allow bees to easily collect pollen.
After moving to West Cornwall in 2012, we were given a thoughtful housewarming gift: the 1997 edition of “Dirr’s Hardy Trees and Shrubs.” We were told the encyclopedic volume was the definitive gardener’s reference guide — a fact I already knew, having purchased one several months earlier at the recommendation of a gardener I admire.
At the time, we were in the thick of winter invasive removal, and I enjoyed reading and dreaming about the trees and shrubs I could plant to fill in the bare spots where the bittersweet, barberry, multiflora rose and other invasive plants had been.Years later, I purchased the 2011 edition, updated and inclusive of plants for warm climates.
On the cover of the new edition, a quote from Adrian Higgins of The Washington Post boasts, “Michael Dirr is the oracle of ornamental horticulture. I trust his judgements implicitly.”I heartily disagree with Mr. Higgins:I blame this book — and my poor use of it — for some of my worst tree and shrub choices.
I realize some readers might find this declaration inflammatory. The book still occupies a place of high regard among experienced and novice gardeners alike, so please allow me to explain.
In addition to giving the reader his opinion on the aesthetic worthiness of the woody plants included in the book, Mr. Dirr makes good on the book’s title with a review of each species’ hardiness. What makes a tree hardy?It thrives in its intended site, resisting disease with leaves and bark not readily eaten by insects and other critters.
Non-native plants make up the majority of the recommended hardy plants in the book.And here is why:Native trees and shrubs are, by evolution’s design, food source and host to our native fauna — critters large and small. There is no substitute equal to the fauna’s co-evolved flora.A native caterpillar cannot eat a kousa dogwood leaf, as it has not evolved to digest it.Non-native plants seemingly have the advantage if the lens we look through values pristine, uneaten leaves.
In the days when there were sufficient thriving ecosystems to maintain local habitats, a non-native specimen tree here and there was just fine.But where we live in Northwest Connecticut, our woods, meadows, marshes and other natural areas have, for a couple of decades, been severely compromised by invasives that have almost entirely removed the food sources for native insects. It is up to us — now — to plant native plants to save the food chain.Without insects, not only will native animals die, but human food sources will also be at risk.
The security of our food pipeline seems a worthy exchange for some caterpillar-eaten leaves — and to be clear, we’re not talking about non-native infestations such as spongy moth, but rather native caterpillars, which are the singular food source for nesting birds.
My issue is that, in being a trusted source for plant selection, Dirr’s book should give equal — if not prioritized — space to information on ecological impact.For example, it would be good to know when selecting a tree, that a native oak provides food and other ecosystem services to more than 400 native animal species, while a native tulip poplar supports fewer than 30 — though that includes the Eastern tiger swallowtail. Including information on the birds and insects attracted to a given plant would enable reader to weigh these factors in choosing what to grow.But this information is not mentioned at all.
Dirr makes no mention of the role some of these plants have played in the degradation of our natural areas — an omission that is highly relevant, as many of the plants featured in his book are, in fact, invasive culprits. Plants like barberry, porcelain berry and tree of heaven are showcased for consideration alongside native plants without recognition of the devastating infestations they can manifest. Tree of Heaven is now responsible for hosting the spotted lanternfly, which is devastating crops.
Similarly Euonymous alatus (winged euonymous) and Actinidia arguta (hardy kiwi) — two highly invasive plants touted in the book — have been banned or are close to being banned for sale from nurseries in the state of Massachusetts. To his credit, Dirr does point out the invasive nature of Ligustrum sinense (Chinese privet), calling it “a terrible and devastating escapee that terrorizes floodplains, fencerows and even open fields, reducing native vegetation to rubble.” Yet Japanese honeysuckle gets an understated warning, with Dirr describing this massively invasive shrub as “bullying their way into understory and open areas.”
The latest edition of Dirr’s book devotes seven pages of copy and photos to various Berberis species, about which Dirr waxes poetic. He notes the addition of “30 new cultivars” in the latest revision and complains that “this species is under assault for its aggressive invasive nature.” He refers to Berberis thunbergii — Japanese barberry, the most invasive of them all — as “the species of major importance in garden commerce.” This plant has already been outlawed for sale in New York, Pennsylvania, New Hamphsire and Maine.A few weeks ago, a bill was passed in Connecticut recognizing the harm of a broad group of invasive plants. Under this new legislation, barberry will be phased out from sale or transport by October 2028.
In understating the invasive nature of many non-natives and de-prioritizing the importance of native species, Dirr’s widely used reference may be partly responsible for many a devastated woodland, forest, meadow and marsh in New England — if not across the U.S.Certainly, the evolution of species, and scientific knowledge about the environment, is changing faster than new editions of books can be printed. I can only hope that if a new edition of Mr. Dirr’s reference book is in the works that it will account for this criteria we now know to be vital in plant selection.
Which brings me back to that quote on the cover from The Washington Post and the larger issue it suggests:Should “ornamental horticulture” get a pass when it comes to ecological survival?I think we can agree — it should not.The consequences are simply too destructive.
Dee Salomon ‘ungardens’ in Litchfield County.
Foxtrot Farm & Flowers’ historic barn space during UAW’s 2024 exhibition entitled “Unruly Edges.”
Art lovers, mark your calendars. The sixth edition of Upstate Art Weekend (UAW) returns July 17 to 21, with an exciting lineup of exhibitions and events celebrating the cultural vibrancy of the region. Spanning eight counties and over 130 venues, UAW invites residents and visitors alike to explore the Hudson Valley’s thriving creative communities.
Here’s a preview of four must-see exhibitions in the area:
1. Wassaic Project (37 Furnace Bank Road, Wassaic)
“So It Goes” is a powerful group exhibition curated by Eve Biddle, Bowie Zunino, Jeff Barnett-Winsby, and Will Hutnick. The title, drawn from Kurt Vonnegut’s “Slaughterhouse-Five,” signals a reckoning with how we process the horrors of the world. Through play, reflection, and immersive scale, 43 artists respond with urgency and imagination. Installations can be seen throughout the town of Wassaic at Maxon Mills, Gridley Chapel, and Luther Barn, each space transformed by this deeply thoughtful show.
2. Foxtrot Farm & Flowers (6862 Route 82, Stanfordville)
“Queer Bestiary,” a group show curated by Charlotte Woolf, is inspired by Patricia Ononiwu Kaishian’s book “Forest Euphoria.” The exhibition investigates queer ecology and human relationship to land through the work of 10 artists using painting, sculpture, textiles, and photography. The exhibit is accompanied by a variety of interactive experiences including tattoo pop-ups, karaoke, book readings, and pick-your-own flowers.
3. ChaShaMa North/ChaNorth (2600 Route 199, Pine Plains)
ChaShaMa North (ChaNorth) will have open studios all weekend and has partnered with Paradice Palase, a platform for emerging artists, to mount a site-specific sculpture exhibition featuring 20 artists entitled “Alone, You Are Heard.” On Saturday evening, July 19, stop by for Weird Music Night for an audio-visual synthesis of experimental music, performance art, and unexpected happenings. Don’t miss this opportunity to experience an eclectic lineup of acts that redefine the boundaries of performance.
4. Millbrook Arts Project(3 Friendly Lane, Millbrook)
The Millbrook Arts Project is hosting a curated exhibit entitled “Generated Utility” at the newly renovated gallery at the village library. The exhibit will feature the work of artists Natalie Beall and Kathy Greenwood. Additionally, visitors will have access to 12 open artists studios across town. The weekend culminates in a free outdoor concert on Saturday evening at 6 p.m. at the Millbrook Bandshell. Enjoy the Indie-Folk sounds of Strawberry Runners and She Keeps Bees.
For more information and a complete list of participating artists and locations, visit: upstateartweekend.org