Stadium System has rebranded, reopened sporting goods store

Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.
Debra A. Aleksinas

Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.
NORTH CANAAN — Stadium System Inc.’s retail store at 297 Ashley Falls Road, which for the past several years has only been open during the holiday season, has reopened with expanded hours and merchandise under the rebranded name Stadium Outfitters.
New signage has yet to be erected, but meticulously arranged shelves, racks and displays offer an array of men and women’s apparel, footwear and accessories representing popular brands like Caterpillar, Carhartt, Red Wing, Muck Boot Company, Irish Setter, Shinesty, Hey Dude, Oakley, Under Armour, Merrell and New Balance, among others.
While the apparel is front and center, Stadium Outfitters, which made its debut on Black Friday, has also stayed true to its roots as a sporting goods store by offering a scaled-down, seasonal sports section at the rear of the store.
“We have tons of hockey stuff out right now,” said Nolan Gordon, assistant store manager, pointing to an array of hockey sticks, equipment and accessories.
Stadium System’s Merchandise Manager Chuck Grant, who is managing Stadium Outfitters, noted that sporting goods will rotate seasonally, freeing up space for the expanded clothing lines.
“We are still stocking for sports. Right now, it’s hockey and basketball, and when summer rolls around we will have baseball gloves and bats,” Grant said.
Customer response to the retail store’s reopening has been overwhelmingly positive due to the fact that there is nothing like it around, said Gordon.
“Everyone desperately wanted it to open,” he said. “People don’t want to drive to Great Barrington or Torrington. They want to shop locally.”
Stadium Outfitters is the retail arm of Stadium System Inc., the largest independent reconditioners of athletic equipment in the United States, and the largest team dealer in the northeast region.
The company, which specializes in refurbishing football helmets and gear and has an in-house screen print shop, is based at a sprawling facility on Church Street, where it has been owned and operated since 1948 by the Schopp family and is currently being run by brothers Ed and Mike Schopp.
According to Grant, the retail store, formerly the site of Canaan Auto, was purchased in 2016 and had been operating until about 2020, when it was forced to close due to a double whammy of a worker shortage and then the arrival of the global pandemic.
News that the retail store is once again up and running has been the talk of the town, said Grant, who has been employed by Stadium System for 25 years.
“Everyone around town has been very happy,” he said as he offered a tour of the store, which included a “Close-Out Corner” where clearance and off-season items are marked 30% off.
Footwear, too, fills an area near the front of the store where work boots, hiking boots and athletic shoes, as well as trendy, lightweight canvas shoes in a variety of designs by Hey Dude, are displayed.
The bright and airy store also has a small section featuring children’s clothing, several glass cases filled with stylish sunglasses at all price points, shelves featuring hats and caps, and a display stand loaded with leather work gloves.
Marti Cunningham of Great Barrington rounds out the staff at Stadium Outfitters. On a recent visit she did double-duty ringing out customers in the store and attending to Christmas tree shoppers.
Cunningham recalled the hectic week before Black Friday when she and the store’s managers arranged not only the stands of Nova Scotia Balsam Firs, but all the merchandise floor to ceiling, a task that she said “took forever, but it looks good now.”
Nearby, neatly stacked plush throw blankets in nature prints by Carstens shared space with a gift bundle of six pairs of socks and a CAT logo baseball cap for under $25.
“It’s so easy to not spend so much money here,” Cunningham said, noting that all merchandise is 10% off through December.
“I’ve had customers walk around for an hour,” he said. “They’re psyched, and they stay forever.”
December store hours are Monday through Sunday, 10 a.m. to 6 p.m. (closed on Christmas Day). Beginning Jan. 3, Stadium Outfitters will be open Wednesday, Thursday and Friday, 12:30 p.m. to 6 p.m., and Saturday, 10 a.m. to 6 p.m.
Local writer shares veterans’ stories in Malcolm Gladwell’s ‘Medal of Honor’ podcast
SHARON, Conn. — After 20 years as a magazine editor with executive roles at publishing giants like Condé Nast and Hearst, Meredith Rollins never imagined she would become the creative force behind a military history podcast. But today, she spends her days writing about some of the most heroic veterans in United States history for “Medal of Honor: Stories of Courage,” a podcast produced by Malcolm Gladwell’s company, Pushkin Industries.
From her early days in book publishing to two decades in magazines and later a global content strategist for Weight Watchers, Rollins has built a long and varied career in storytelling.
“I’ve learned a lot with each career shift, but the higher I went up the masthead, the less it was about writing and editing,” said Rollins. “I missed the creative process.”
While the podcast isn’t her first writing project, it marks her first foray into audio storytelling.
“During the pandemic I used to listen to mostly true crime podcasts when I was doing the laundry, driving my kids somewhere or working in the garden,” she said. Now Rollins gets to write one, and approaches each episode with awe and a reporter’s curiosity.
After 30 years of friendship with Malcolm Gladwell, the pair decided to collaborate on a project that would combine their shared journalism roots with stories that celebrate bravery and courage.
“Malcolm approached me about a project, and he was looking for a subject that he believed would really bring people together in this fractured political time we’re going through,” said Rollins.
Enter “Medal of Honor.”
The podcast’s namesake is the highest U.S. military decoration for valor, awarded for “conspicuous gallantry and intrepidity at the risk of life above and beyond the call of duty.” Each episode brings to life the story of a Medal of Honor recipient — often with the cinematic pacing and emotional resonance of a feature film.
“Medal of Honor” released its second season this summer, and production on a third season is underway. While Season One was narrated by Gladwell himself, Season Two introduced a new voice with firsthand experience. J.R. Martinez is a former U.S. Army soldier, author, motivational speaker and winner of Dancing with the Stars Season 13.
Writing for two very different narrators, Rollins said, has been both a challenge and a joy.
“As we’ve gotten to know each other and gotten deeper into this project together, I can almost predict how J.R. will react to certain moments,” she said. “He brings so much heart and humanity to the stories.”
Both her father and father-in-law served as Marines, but Rollins said military history was never top of mind until Gladwell pitched her the idea.
“The deeper you get into a subject you don’t know about, the more excited you get about it,” she said. “It’s been a way for me to learn about the incredible sacrifice woven into our country’s history.”
Rollins approaches each episode of “Medal of Honor” by looking first at the act of sacrifice itself, which she describes as “a moment that often happens in a flash.”
She dives deep into research, gathering biographical details from their upbringing and motivations to the circumstances that led them into combat. She then recreates the atmosphere of the conflict, setting the scene with vivid historical detail.
“These men would tell you they were just average guys,” said Rollins. “And if you believe that, then you have to believe we’re all capable of that same bravery or selflessness. It has really shown me the incredible courage we all have, and our ability to do right in the world.”
Chris Ohmen (left) held the flag while Chris Williams welcomed Salisbury residents to a Veterans Day ceremony at Town Hall Tuesday, Nov. 11.
SALISBURY — About 30 people turned out for the traditional Veterans Day ceremony at Salisbury Town Hall on a cold and snowy Tuesday morning, Nov. 11.
Chris Ohmen handled the colors and Chris Williams ran the ceremony.
Rev. John Nelson from Salisbury Congregational Church gave both an invocation and a benediction. The latter included this:
“We pray that those who have served and those who have died will never have done so in vain/We pray that the commitment of veterans will be an abiding call to resolve our conflicts without resorting to arms/ That one day soon we may mark the war that indeed ends all wars.”

Williams began his remarks by noting that the Veterans Day speech was usually given by the late David Bayersdorfer, who died earlier this year.
“As we honor our veterans today, let’s keep in mind that service comes in many forms. Each role, each job, each post is a vital part of what makes our military the finest in the world.”
Lloyd Wallingford sang “God Bless America” a cappella, with the crowd joining in.
Eden Rost, left, shakes hands with Sergeant Nicholas Gandolfo, veteran of the Korean War.
NORTH CANAAN — Students at North Canaan Elementary School saluted servicemen and servicewomen at a Veterans Day ceremony Wednesday, Nov. 12.
Eighteen veterans were honored, many of whom attended the ceremony and were connected to the school as relatives of students or staff.
The 2nd graders sang the official song for each branch of service represented that day: Army, Navy, Coast Guard, Marines and Air Force. Special recognition was given to the Marine Corps, which was founded 250 years ago in November 1775.
Eighth graders offered speeches of appreciation. Taylor Gulotta said, "My older sister, Madison, has worked so hard to get to where she is today. She has dreamt of being in the Coast Guard since she was a little girl." She continued, "Her selflessness and bravery... is truly inspiring."

Brayden Foley spoke of his grandfather Todd Baldwin's time in the Navy. "My grandpa taught me that helping others in a fundamental way can build strong, meaningful relationship and a supportive community. I appreciate all members of the Armed Forces past and present for their bravery and their commitment to protect the freedom that we have today."
Veterans were recognized individually by Principal Beth Johnson and students presented them with certificates.
The 2nd graders closed the ceremony with a choreographed rendition of "Grand Old Flag."

When longtime arts administrator Amy Wynn became the first executive director of the American Mural Project (AMP) in 2018, the nonprofit was part visionary art endeavor, part construction site and part experiment in collaboration.
Today, AMP stands as a fully realized arts destination, home to the world’s largest indoor collaborative artwork and a thriving hub for community engagement. Wynn’s departure, marked by her final day Oct. 31, closes a significant chapter in the organization’s evolution. Staff and supporters gathered the afternoon before to celebrate her tenure with stories, laughter and warm tributes.
“We had such a fun party for her,” said AMP founder and artistic director Ellen Griesedieck. “I am excited for what is next for Amy and grateful for every moment she has invested in her work at AMP.”
Wynn, who previously led the Northwest Connecticut Arts Council, said her decision to step down came after careful reflection.
“It’s time for me to shift into the next phase of my career, which will call upon my 40-plus years of nonprofit experience to do project work,” she said. “I’ve absolutely loved my time at AMP.”

Under Wynn’s leadership, AMP expanded education programs, deepened community partnerships and oversaw key milestones in the creation of its monumental centerpiece — a three-dimensional mural stretching 120 feet long and five stories high — celebrating American ingenuity, industry and collaboration.
“Through all these years, Amy has worked with tireless enthusiasm for AMP, running day-to-day operations and guiding the overall direction of our mission,” Griesedieck said.
During Wynn’s tenure, AMP evolved from a concept into a dynamic cultural campus. She helped professionalize its structure, solidify its funding base and develop programs that drew visitors from across the state and beyond.
“The work she has accomplished, the hours of overtime she has logged, the mountains we have climbed together since that moment are many and miraculous,” Griesedieck said.
AMP also weathered challenging times, including the pandemic, which forced arts organizations to rethink audience engagement. Wynn guided the team during that uncertain period with a steady hand.
To ensure a smooth transition, AMP has brought on Renee Chatelain of RMCreative Solutions, LLC, an experienced consultant, attorney and arts administrator who previously worked with AMP on its capital expansion planning.
Chatelain will serve as interim executive director while a national search is conducted for AMP’s next leader.
“A longtime friend, Renee comes to us with a depth of knowledge on executive transition,” said Griesedieck. “As an attorney, a leader of several arts organizations and a classically trained dancer, she is particularly well-suited for this interim role.”
Though stepping down, Wynn said she will continue her work in the nonprofit field in a more flexible, project-based capacity.
“I’ll be seeking consulting projects with other nonprofits, assisting with grant work and strategic planning,” she said. “What I enjoy most is leading a collaborative effort and finding solutions to challenging problems.”

Even as AMP bids farewell to Wynn, its focus remains on the future. The next phase of development will focus on converting a second mill building into expanded programming and community space.
“The next step has got to happen,” Griesedieck said. “It’s absolutely what the Northwest Corner needs — a place for the community to congregate.”
The proposed expansion would create flexible areas for performances, workshops and public events, further establishing AMP as a cornerstone of the regional arts scene.
With community support and grants, AMP hopes to carry forward Wynn’s momentum into a new era.
“She is not leaving,” Griesedieck said. “Amy will always be here for us.”
Founded in 2001, the American Mural Project was conceived as a tribute to the American worker — a celebration of skill, creativity and perseverance. The mural, the largest indoor collaborative artwork in the world, was created with contributions from thousands of children, artists, teachers, tradespeople and volunteers nationwide.
Today, AMP offers tours, workshops, lectures and performances, all rooted in its mission: to inspire, invite collaboration and reveal the contributions people of all ages can make to American culture.
As Wynn turns the page, her legacy — from her calm, strategic leadership to the collaborative spirit she fostered — remains woven into the fabric of AMP’s story.