Stadium System has rebranded, reopened sporting goods store

Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.
Debra A. Aleksinas
Stadium Outfitters staff, from left, Chuck Grant, manager, Marti Cunningham, retail sales, and Nolan Gordon, assistant manager.
NORTH CANAAN — Stadium System Inc.’s retail store at 297 Ashley Falls Road, which for the past several years has only been open during the holiday season, has reopened with expanded hours and merchandise under the rebranded name Stadium Outfitters.
New signage has yet to be erected, but meticulously arranged shelves, racks and displays offer an array of men and women’s apparel, footwear and accessories representing popular brands like Caterpillar, Carhartt, Red Wing, Muck Boot Company, Irish Setter, Shinesty, Hey Dude, Oakley, Under Armour, Merrell and New Balance, among others.
While the apparel is front and center, Stadium Outfitters, which made its debut on Black Friday, has also stayed true to its roots as a sporting goods store by offering a scaled-down, seasonal sports section at the rear of the store.
“We have tons of hockey stuff out right now,” said Nolan Gordon, assistant store manager, pointing to an array of hockey sticks, equipment and accessories.
Stadium System’s Merchandise Manager Chuck Grant, who is managing Stadium Outfitters, noted that sporting goods will rotate seasonally, freeing up space for the expanded clothing lines.
“We are still stocking for sports. Right now, it’s hockey and basketball, and when summer rolls around we will have baseball gloves and bats,” Grant said.
Customer response to the retail store’s reopening has been overwhelmingly positive due to the fact that there is nothing like it around, said Gordon.
“Everyone desperately wanted it to open,” he said. “People don’t want to drive to Great Barrington or Torrington. They want to shop locally.”
Stadium Outfitters is the retail arm of Stadium System Inc., the largest independent reconditioners of athletic equipment in the United States, and the largest team dealer in the northeast region.
The company, which specializes in refurbishing football helmets and gear and has an in-house screen print shop, is based at a sprawling facility on Church Street, where it has been owned and operated since 1948 by the Schopp family and is currently being run by brothers Ed and Mike Schopp.
According to Grant, the retail store, formerly the site of Canaan Auto, was purchased in 2016 and had been operating until about 2020, when it was forced to close due to a double whammy of a worker shortage and then the arrival of the global pandemic.
News that the retail store is once again up and running has been the talk of the town, said Grant, who has been employed by Stadium System for 25 years.
“Everyone around town has been very happy,” he said as he offered a tour of the store, which included a “Close-Out Corner” where clearance and off-season items are marked 30% off.
Footwear, too, fills an area near the front of the store where work boots, hiking boots and athletic shoes, as well as trendy, lightweight canvas shoes in a variety of designs by Hey Dude, are displayed.
The bright and airy store also has a small section featuring children’s clothing, several glass cases filled with stylish sunglasses at all price points, shelves featuring hats and caps, and a display stand loaded with leather work gloves.
Marti Cunningham of Great Barrington rounds out the staff at Stadium Outfitters. On a recent visit she did double-duty ringing out customers in the store and attending to Christmas tree shoppers.
Cunningham recalled the hectic week before Black Friday when she and the store’s managers arranged not only the stands of Nova Scotia Balsam Firs, but all the merchandise floor to ceiling, a task that she said “took forever, but it looks good now.”
Nearby, neatly stacked plush throw blankets in nature prints by Carstens shared space with a gift bundle of six pairs of socks and a CAT logo baseball cap for under $25.
“It’s so easy to not spend so much money here,” Cunningham said, noting that all merchandise is 10% off through December.
“I’ve had customers walk around for an hour,” he said. “They’re psyched, and they stay forever.”
December store hours are Monday through Sunday, 10 a.m. to 6 p.m. (closed on Christmas Day). Beginning Jan. 3, Stadium Outfitters will be open Wednesday, Thursday and Friday, 12:30 p.m. to 6 p.m., and Saturday, 10 a.m. to 6 p.m.
Aradev LLC’s plans to redevelop Wake Robin Inn include four 2,000-square-foot cabins, an event space, a sit-down restaurant and fast-casual counter, a spa, library, lounge, gym and seasonal pool. If approved, guest room numbers would increase from 38 to 57.
LAKEVILLE — The public hearing for the redevelopment of Wake Robin Inn is over. Salisbury Planning and Zoning Commission now has two months to make a decision.
The hearing closed on Tuesday, Sept. 9, after its seventh session.
Michael Klemens, chair of P&Z, had warned at the opening of the proceedings that “this might be a long night” due to a last-minute influx of material from experts hired by Wells Hill Road residents William and Angela Cruger to oppose the project, but this turned out not to be the case.
These 11th hour submissions set a sour tone to the start of the meeting, with commissioner Robert Riva stating that it was “not very professional to pull this stunt on this Commission.” Riva said he had diligently reviewed the already substantial documentation provided by both the applicant and the opposing experts, and was surprised to find a “dump” of additional information submitted just hours before the meeting’s start time at 6 p.m.
Tensions were quickly eased, however, when William Cruger offered his concise summation of his platform’s opposition to the expansion, which is the second iteration of the project after an earlier version was withdrawn late last year.
“It’s important for you all to hear from me that there was never any disrespect intended to the Commission, the commissioners, and to the process,” Cruger said. He defended the last-minute submissions as an effort on the part of the experts to be thorough in their analysis: “Our intention… has been and remains to do our best to get whatever we think will be helpful in your deliberations into the record.”
The Crugers formally entered the hearing process as intervenors for the first application from Aradev LLC, the applicant, in the fall of 2024, meaning they and their hired consultants had full party status in the hearing proceedings. During this cycle, however, they chose not to petition for intervenor status, yet during this round of hearings their role has been similar. Klemens described them as having “almost intervenor status — not quite.”
William Cruger summarized the consultant’s findings for Aradev’s revised application, noting they found it to be “virtually identical in scale to the previous proposal.”
“Our position is that the proposed expansion would absolutely negatively impact the usefulness, enjoyment and value of the surrounding properties,” he said.
Aradev’s attorney Joshua Mackey countered by saying that the special permit conditions would elevate the currently non-conforming hotel in the zone, describing it as a “community asset that is improved, regulated, and safeguarded for generations to come.” He characterized Aradev as “the next steward of this storied property.”
After Mackey and Aradev co-founder Steven Cohen concluded their remarks, Klemens closed the hearing with no public comment, which he had stated would be the case at last week’s hearing session on Thursday, Sept. 4. Klemens said that P&Z will begin deliberating the proposal in early October after the commissioners have had the chance to review the information in the record.
A total of 45 letters, including the Crugers’ experts’ testimony, were submitted since the Sept. 4 meeting alone, alongside hundreds of pages of application materials and additional testimony.
As the Commission deliberates and reviews, all of this information is available for public viewing on the “Meeting Documents” subpage under P&Z’s section on the town website, www.salisburyct.us.
The Commission must issue a decision on the application by Nov. 13, the end of the statutorily defined deliberation window.
The Weavery is Stanton Home’s oldest activity space, featuring a collection of vintage and modern floor looms. It offers opportunities for building dexterity, creative expression, and social connection through fiber arts.
Stanton Home is holding its annual Harvest Roast fundraiser on Saturday, Sept. 13 in Great Barrington, an evening of farm-to-table dining, live swing music, and community connection.
For nearly 40 years, Stanton Home has supported adults with intellectual and developmental disabilities through residential programs, therapeutic services and skill-building activities.
“Here in the Berkshires, adults with diverse abilities often face barriers like limited housing, tricky transportation, and fewer opportunities for meaningful work,” said Executive Director Peter Stanton. “Stanton Home flips that script. Our mission is to partner with adults to pursue healthy, self-determined lives.”
The Harvest Roast features locally grilled meats, roasted vegetables from Stanton’s own gardens, warm apple crisp with SoCo Creamery ice cream, and beverages —all set to the swing and gypsy jazz rhythms of the Lucky 5 Band.
“The Harvest Roast is a celebration of what makes our community strong, inclusive, and vibrant,” Stanton said. “Every ticket and sponsored table supports programs that make a lasting difference.”
Guests will begin in the gardens with a signature cocktail before gathering at long farm tables for a shared meal and celebration.
“Though this night matters, the work is year-round,” Stanton added. “People can help by shopping locally at the farm store or buying handmade weavery goods, pitching in with time or skills, gardening, lending a hand at events or by partnering with Stanton’s programs like composting or sourcing local goods. Folks can also speak up for inclusion in their workplace or community circle. Even the smallest action helps keep the mission alive.”
Tickets are $125 per person. Proceeds support Stanton Home’s inclusive programs. Reserve at donorbox.org/events/771775/steps/choose_tickets or call 413-441-0761.
Following the memorable benefit reading last season of Charles Busch’s Tony-nominated Broadway hit, “The Tale of the Allergist’s Wife,” the Sharon Playhouse will present a one-night-only staged reading of his riotous comic melodrama “Die Mommie Die!” on Friday, Sept. 12 at 7 p.m.
The production —a deliciously over-the-top homage to classic Hollywood mid-century thrillers — continues the Playhouse’s artistic partnership with Busch, who reprises his iconic role of the glamorous yet troubled songstress Angela Arden.
The playwright and performer is no stranger to the Playhouse and, luckily, he’s supported by a truly stellar powerhouse cast of top-notch comic actors — some returning to the Playhouse stage, and some making their debut. The cast includes Richard Kind; two-time Tony Award nominee Kristine Nielsen, who was part of the original New York cast; Tony Award winner Celia Keenan-Bolger; Andrew Keenan-Bolger; and Claybourne Elder.
The production also marks a fortuitous alignment of talent and history. It is directed by Sharon Playhouse Artistic Director Carl Andress, who performed in the play’s Los Angeles premiere in 1999.
“I have a long and happy history with this particular show,” Andress said. “At the Sharon Playhouse, we’re thrilled to offer unforgettable, one-of-a-kind live experiences. With Charles Busch and this phenomenal cast, ‘Die Mommie Die!’ will surely light up the Olsen Stage with laughter, wit and glamour.”
The original music is by Lewis Flinn, whose score for the 2007 Off-Broadway production is being adapted specially for this event.
The play is a classic Charles Busch concoction that, like all his work, lovingly and intelligently spoofs some of the greatest talents and tropes of stage and screen. The original production was praised by critics as his “funniest, most accomplished and, without question, raunchiest work.”
In 2003, Busch won the Best Performance award at the Sundance Film Festival for the film version of “Die Mommie Die!” His indelible contributions to American theater have been recognized with countless awards and he was recently inducted into the Theater Hall of Fame.
The event promises to be an unforgettable night of laughter, glamour and theatrical fun, with all proceeds going to benefit Sharon Playhouse’s productions and educational programs. The funds will help ensure that the Playhouse continues to thrive as a cultural destination for audiences and artists alike.
For tickets, visit: sharonplayhouse.org. Running time: 90 minutes.
Richard Feiner and Annette Stover have worked and taught in the arts, communications, and philanthropy in West Berlin, Paris, Tokyo, and New York. Passionate supporters of the arts, they live in Salisbury and Greenwich Village.