Mr. Wonderful invests in CowPots; $200K for 20%

Mr. Wonderful invests in CowPots; $200K for 20%

Amanda Freund, along with Bessie the cow, appear on the television show “Shark Tank” to seek an investment for the CowPots made on her family’s farm in East Canaan. She came away successfully.

Photo provided

EAST CANAAN — For Amanda Freund, there is gold in cow poop.

The marketing manager of the East Canaan business that created and produces CowPots snagged a $200,000 investment in the operation from Kevin O’Leary, also known as “Mr. Wonderful,” on the ABC television program “Shark Tank” that aired Friday.

Freund’s father, Matthew Freund, ran Freund’s Farm, a multi-generational enterprise, with his brother Benjamin Freund. Seeking ways to diversify to ensure the farm’s survival, Matthew Freund came up with the idea of making biodegradable plant pots from composted cow manure to deal with the abundance of the byproduct in a sustainable way. Cows produce 100 pounds of manure a day.

The pots went on the market in 2006 after years of experimentation and are now sold around the world.

Although the herd was sold off to an independent farmer a few years ago, the cows are still housed at the farm and the manure remains plentiful. The production of the pots takes place in a barn onsite.

Amanda Freund explained that a marketing consultant they work with sent in a submission for her to appear on “Shark Tank.” She had preliminary conversations with representatives of the show last June and had meetings with production teams every week after that.

She finally heard that she would be a contestant and flew out to Los Angeles in September for the taping. A month ago, she heard the segment would be televised.

Accompanying her on the set was Bessie, an inflatable cow, who pranced gaily around the stage as Freund made her pitch. With poise and confidence, Freund presented facts about the business in detail, including profit margins and lifetime sales.
“We turn brown stuff into green stuff,” she said.

She also explained the business was branching out to use the composted manure for purposes beyond horticulture, such as packaging material. She showed the prototype for ones that would hold wine bottles. Candles could also be placed in them for safe transport.

In return for the $200,000, Freund said she was willing to give 10% equity in the business.

Three of the four sharks, while impressed with her plea, said CowPots didn’t fit into their businesses and turned her down.
Originally O’Leary, who also works with packaging, was reluctant to sign on. After some coaxing from the other panelists, he made an offer to invest if he received 25% of the business.

Freund countered with 20% and O’Leary came back with 22.5%. But Freund held firm, saying she couldn’t go above 20% and was about to leave when again, getting pressure from the others, O’Leary agreed to the 20%. The two hugged to settle the deal.
As Freund and Bessie exited the stage, Freund could be seen smiling broadly, hands in the air, obviously pleased she’d had a positive encounter with a shark.

Latest News

Cornwall board approves purchase of two new fire trucks following CVFD recommendation
CVFD reaches fundraising goal for new fire trucks
Provided

CORNWALL — At the recommendation of the Cornwall Volunteer Fire Department, on Jan. 20 the Board of Selectmen voted to move forward with the purchase of two new trucks.

Greenwood Emergency Vehicles, located in North Attleboro, Massachusetts, was chosen as the manufacturer. Of the three bids received, Greenwood was the lowest bidder on the desired mini pumper and a rescue pumper.

Keep ReadingShow less
Robin Lee Roy

FALLS VILLAGE — Robin Lee Roy, 62, of Zephyrhills, Florida, passed away Jan. 14, 2026.

She was a longtime CNA, serving others with compassion for more than 20 years before retiring from Heartland in Florida.

Keep ReadingShow less
Marjorie A. Vreeland

SALISBURY — Marjorie A. Vreeland, 98, passed away peacefully at Noble Horizons, on Jan. 10, 2026.She was surrounded by her two loving children, Richard and Nancy.She was born in Bronxville, New York,on Aug. 9, 1927, to Alice (Meyer) and Joseph Casey, both of whom were deceased by the time she was 14. She attended public schools in the area and graduated from Eastchester High School in Tuckahoe and, in 1946 she graduated from The Wood School of Business in New York City.

At 19 years old, she married Everett W. Vreeland of White Plains, New York and for a few years they lived in Ithaca, New York, where Everett was studying to become a veterinarian at Cornell. After a short stint in Coos Bay, Oregon (Mike couldn’t stand the cloudy, rainy weather!) they moved back east to Middletown, Connecticut for three years where Dr. Vreeland worked for Dr. Pieper’s veterinary practice.In Aug. of 1955, Dr. and Mrs. Vreeland moved to North Kent, Connecticut with their children and started Dr. Vreeland’s Veterinary practice. In Sept. of 1968 Marjorie, or “Mike” as she wished to be called, took a “part-time job” at the South Kent School.She retired from South Kent 23 years later on Sept. 1, 1991.Aside from office help and bookkeeping she was secretary to the Headmaster and also taught Public Speaking and Typing.In other times she worked as an assistant to the Town Clerk in Kent, an office worker and receptionist at Ewald Instruments Corp. and as a volunteer at the Kent Library.

Keep ReadingShow less
Rafael A. Porro

SALISBURY -— Rafael A. Porro, 88, of 4 Undermountain Road, passed away Jan. 6, 2026, at Sharon Hospital. Rafael was born on April 19, 1937 in Camaguey, Cuba the son of Jose Rafael Porro and Clemencia Molina de Porro. He graduated from the Englewood School for Boys in Englewood, New Jersey and attended Columbia University School of General Studies. Rafael retired as a law library clerk from the law firm of Curtis, Mallet Prevost in 2002 and came to live in Salisbury to be nearer to his sister, Chany Wells.

Rafael is survived by his sister, Chany Wells, his nephew Conrad Wells (Gillian), and by numerous cousins in North Carolina, Florida, Wyoming, Arizona, Cuba and Canada. He was the eldest of the cousins and acknowledged family historian. He will be greatly missed.

Keep ReadingShow less