Tuning up two passions under one roof

Tuning up two passions under one roof

The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.

Natalia Zukerman

Magic Fluke Ukulele Shop and True Wheels Bicycle Shop are not only under the same roof in a beautiful solar powered building on Route 7 in Sheffield, but they are also both run by the Webb family, telling a tale of familial passion, innovation and a steadfast commitment to sustainability.

In the late ‘90s, Dale Webb was working in engineering and product design at a corporate job. “I took up instrument manufacturing as a fun challenge,” said Dale. After an exhibit at The National Association of Music Merchants in Anaheim, California, in 1999, The Magic Fluke company was born. “We were casting finger boards and gluing these things together in our basement in New Hartford and it just took off,” Dale explained. “It was really a wild ride, it kind of had a life of its own.”

For the first few years of business, Dale and Phyllis Webb were making and shipping 3,000 to 4,000 instruments a year. They soon moved out of their basement and into an old, abandoned service station in New Hartford where they were also fulfilling orders for books written by Phyllis’s brother, Jim Beloff. “He was a guitarist, songwriter and performer,” said Dale of his brother-in-law. “He picked up a ukulele at a flea market and he never went back to guitar.” Beloff established Flea Market Music, which published the wildly popular Jumpin’ Jim’s Ukulele Songbook series. Beloff’s songbooks, instructional books, DVDs and the Webb Family’s Fluke and Flea ukuleles have contributed greatly to the popularity of the instrument.

Developed in the 1880s, the ukulele is based on several small, guitar-like instruments of Portuguese origin that were introduced to the Hawaiian Islands by immigrants from Madeira, the Azores and Cape Verde. In the Hawaiian language the word ukulele roughly translates as “jumping flea.”

Since its first shipment of concert Flukes in three distinct color options in June of 1999, the product line has expanded exponentially with a diverse array of offerings. From the traditional Soprano, Concert, Tenor and Baritone Uke Banjos to the more contemporary solid body Electric Uke and Timber Bass, Magic Fluke has carved out a niche in the world of stringed instruments. Said Dale, “Our niche has been the nontraditional look, which, I think, has served us well. We have an iconic, unique headstock and then we do a lot of customizing with either laser engraving or printing. We can print anything on a face, and we do that in-house. People send us their pictures or artwork and we can put that right on the instrument.” Recent additions, such as the five-string violin introduced in 2021, signify the company’s ongoing commitment to innovation. A short-scale electric cello is slated for release later in 2024.

With a keen eye for locally sourced materials and a commitment to eco-friendly practices, Magic Fluke stands as a testament to the power of conscientious craftsmanship. This ethos of environmental responsibility has been proudly passed on to the three Webb boys: Josh, Ben and Sam, who are not only continuing the family ukulele business, but expanding to include their own interests and areas of expertise. Ben Webb is building an inventory of furniture and home objects, “highly functional, very simple forms that are made of local hardwoods,” he explained. “The whole idea is to build something of quality and put it in the hands of as many people as possible. I feel like it’s often one or the other. It’s like, build something of quality and put it in the hands of people that can afford it or put it in as many hands as possible but compromise on quality.”

The Webbs do not compromise on quality, while forging deep relationships within all their various networks. “It feels really good to be able to sell something that is made with dignity and has a really thoughtful environmental impact,” Ben explained.

This careful and skilled craftsmanship doesn’t end with ukuleles or handmade home objects: enter True Wheels Bicycle Shop.

Led by Josh Webb in partnership with his younger brother Sam, the foray into bicycle rental and repairs seamlessly intertwines with Magic Fluke’s mission of creativity and sustainability. Said Josh, “The whole family has been into cycling from a young age and then in college I did some competitive riding and found out about this company called Seven Cycles in Watertown.” After studying mechanical engineering in college, Josh went to work for Seven Cycles for a time before returning to the family business.

“I guess in the back of my mind since then it has been a goal to have some kind of a bike shop, just because I enjoy repairing bicycles and keeping things rolling for people.” Asked how the skills of instrument building and bike maintenance are related, Ben offered, “It’s the same, really. It’s attention to detail, understanding how things work and having the fine motor skills to do anything.” He laughed, “You know, sometimes I think if I wasn’t so queasy, I could go into surgery.” Josh added, “I’m reminded of a quote that I stumbled on recently that talks about how the Shakers and the Native Americans both shared a love of craft without materialism. They were not materialistic people, but they had a love of craft. And that for me, is something I strive for.”

As the workshop buzzed with creativity and production, Phyllis Webb reflected on the 25 years of the family business as she and Dale prepare to take a step back. “I think we never expected to have our kids in the business. We never wanted anybody to feel obligated, so we wanted everybody to go off and do their own thing and feel like they had wings to spread. The fact that they’re here is wonderful.”

In an age of mass production and disposable consumerism, Magic Fluke and True Wheels stand as bastions of authenticity. “My brother Jim coined the phrase ‘uke can change the world,’” Phyllis mused, “and I feel like we have changed the world in our way.”

Latest News

To mow or not to mow?

To mow or not to mow?

A partially mowed meadow in early spring provides habitat for wildlife while helping to keep invasive plants in check.

Dee Salomon

Love it or hate it, there is no denying the several blankets of snow this winter were beautiful, especially as they visually muffled some of the damage they caused in the first place.There appears to be tree damage — some minor and some major — in many places, and now that we can move around, the pre-spring cleanup begins. Here, a heavy snow buildup on our sun porch roof crashed onto the shrubs below, snapping off branches and cleaving a boxwood in half, flattening it.

The other area that has been flattened by the snow is the meadow, now heading into its fourth year of post-lawn alterations. A short recap on its genesis: I simply stopped mowing a half-acre of lawn, planted some flowering plants, spread little bluestem seeds and, far less simply, obsessively pluck out invasive plants such as sheep sorrel and stilt grass. And while it’s not exactly enchanting, it is flourishing, so much so that I cannot bring myself to mow.

Keep ReadingShow less

Where the mat meets the market

Where the mat meets the market

Kathy Reisfeld

Elena Spellman

In a barn on Maple Avenue in Great Barrington, Kathy Reisfeld merges two unlikely worlds: wealth management and yoga, teaching clients and students alike how stability — financial and emotional — comes from practice.

Her life sits at an intersection many assume can’t exist: high finance and yoga. One world is often reduced to greed, the other to “woo-woo” stretching. Yet in conversation, she makes both feel grounded, less like opposites and more like two languages describing the same human need for stability.

Keep ReadingShow less
Capitol hosts first-ever staging of Civil War love story

Playwright Cinzi Lavin, left, poses with Kathleen Kelly, director of ‘A Goodnight Kiss.’

Jack Sheedy

Litchfield County playwright Cinzi Lavin’s “A Goodnight Kiss,” based on letters exchanged between a Civil War soldier and the woman who became his wife, premiered in 2025 to sold-out audiences in Goshen, where the couple once lived. Now the original cast, directed by Goshen resident Kathleen Kelly, will present the play beneath the gold dome of Connecticut’s Capitol in Hartford as part of the state’s America250 commemoration — marking what organizers believe may be the first such performance at the Capitol.

“I don’t believe any live performances of an actual play (at the Capitol) have happened,” said Elizabeth Conroy, administrative assistant at the Office of Legislative Management, who coordinates Capitol events.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

Hunt Library launches VideoWall for filmmakers

Yonah Sadeh, Falls Village filmmaker and curator of David M. Hunt Library’s new VideoWall.

Robin Roraback

The David M. Hunt Library in Falls Village, known for promoting local artists with its ArtWall, is debuting a new feature showcasing filmmakers. The VideoWall will premiere Saturday, March 28, at 6 p.m. with a screening of two short films by Brooklyn-based documentary filmmaker and animator Imogen Pranger.

The VideoWall is the idea of Falls Village filmmaker Yonah Sadeh, who also serves as curator. “I would love the VideoWall to become a place that showcases the work of local filmmakers, and I hope that other creatives in the area will submit their work to be shown,” he said.

Keep ReadingShow less

A bowl full of stars

A bowl full of stars

A bowl full of stones.

Cheryl Heller

There’s a bowl in my studio where pieces of the planet reside. I bring them home from travels, picking them up not for their beauty or distinction but for their provenance. I choose the ones that speak to me — the ones next to pyramids, along hiking trails, on city sidewalks or volcanic slopes.

I like how stones feel in my hand: weighty, grounding. I don’t mind them making my pockets and suitcase heavier. The bowl is about the size of an average carry-on. It has been years since it was light enough for me to lift.

Keep ReadingShow less
One-woman show brings Mumbet’s fight for freedom to Scoville Library
One-woman show brings Mumbet’s fight for freedom to Scoville Library
One-woman show brings Mumbet’s fight for freedom to Scoville Library

On March 29, writer, producer and director Tammy Denease will embody the life and story of Elizabeth Freeman, widely known as Mumbet, in two performances at the Scoville Library in Salisbury. Presented by Scoville Library and the Salisbury Association Historical Society, the performance is part of Salisbury READS, a community-wide engagement with literature and civic dialogue.

Mumbet was the first enslaved woman in Massachusetts to sue successfully for her freedom in 1781. Her victory helped lay the legal groundwork for the abolition of slavery in the state just two years later. In bringing Mumbet’s story to life, Denease does more than reenact history.

Keep ReadingShow less
google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.

google preferred source

Want more of our stories on Google? Click here to make us a Preferred Source.