Tuning up two passions under one roof

The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.
Natalia Zukerman
The Webb Family in the workshop. From left: Phyllis, Dale, Ben and Josh Webb, and project manager Hannah Schiffer.
Magic Fluke Ukulele Shop and True Wheels Bicycle Shop are not only under the same roof in a beautiful solar powered building on Route 7 in Sheffield, but they are also both run by the Webb family, telling a tale of familial passion, innovation and a steadfast commitment to sustainability.
In the late ‘90s, Dale Webb was working in engineering and product design at a corporate job. “I took up instrument manufacturing as a fun challenge,” said Dale. After an exhibit at The National Association of Music Merchants in Anaheim, California, in 1999, The Magic Fluke company was born. “We were casting finger boards and gluing these things together in our basement in New Hartford and it just took off,” Dale explained. “It was really a wild ride, it kind of had a life of its own.”
For the first few years of business, Dale and Phyllis Webb were making and shipping 3,000 to 4,000 instruments a year. They soon moved out of their basement and into an old, abandoned service station in New Hartford where they were also fulfilling orders for books written by Phyllis’s brother, Jim Beloff. “He was a guitarist, songwriter and performer,” said Dale of his brother-in-law. “He picked up a ukulele at a flea market and he never went back to guitar.” Beloff established Flea Market Music, which published the wildly popular Jumpin’ Jim’s Ukulele Songbook series. Beloff’s songbooks, instructional books, DVDs and the Webb Family’s Fluke and Flea ukuleles have contributed greatly to the popularity of the instrument.
Developed in the 1880s, the ukulele is based on several small, guitar-like instruments of Portuguese origin that were introduced to the Hawaiian Islands by immigrants from Madeira, the Azores and Cape Verde. In the Hawaiian language the word ukulele roughly translates as “jumping flea.”
Since its first shipment of concert Flukes in three distinct color options in June of 1999, the product line has expanded exponentially with a diverse array of offerings. From the traditional Soprano, Concert, Tenor and Baritone Uke Banjos to the more contemporary solid body Electric Uke and Timber Bass, Magic Fluke has carved out a niche in the world of stringed instruments. Said Dale, “Our niche has been the nontraditional look, which, I think, has served us well. We have an iconic, unique headstock and then we do a lot of customizing with either laser engraving or printing. We can print anything on a face, and we do that in-house. People send us their pictures or artwork and we can put that right on the instrument.” Recent additions, such as the five-string violin introduced in 2021, signify the company’s ongoing commitment to innovation. A short-scale electric cello is slated for release later in 2024.
With a keen eye for locally sourced materials and a commitment to eco-friendly practices, Magic Fluke stands as a testament to the power of conscientious craftsmanship. This ethos of environmental responsibility has been proudly passed on to the three Webb boys: Josh, Ben and Sam, who are not only continuing the family ukulele business, but expanding to include their own interests and areas of expertise. Ben Webb is building an inventory of furniture and home objects, “highly functional, very simple forms that are made of local hardwoods,” he explained. “The whole idea is to build something of quality and put it in the hands of as many people as possible. I feel like it’s often one or the other. It’s like, build something of quality and put it in the hands of people that can afford it or put it in as many hands as possible but compromise on quality.”
The Webbs do not compromise on quality, while forging deep relationships within all their various networks. “It feels really good to be able to sell something that is made with dignity and has a really thoughtful environmental impact,” Ben explained.
This careful and skilled craftsmanship doesn’t end with ukuleles or handmade home objects: enter True Wheels Bicycle Shop.
Led by Josh Webb in partnership with his younger brother Sam, the foray into bicycle rental and repairs seamlessly intertwines with Magic Fluke’s mission of creativity and sustainability. Said Josh, “The whole family has been into cycling from a young age and then in college I did some competitive riding and found out about this company called Seven Cycles in Watertown.” After studying mechanical engineering in college, Josh went to work for Seven Cycles for a time before returning to the family business.
“I guess in the back of my mind since then it has been a goal to have some kind of a bike shop, just because I enjoy repairing bicycles and keeping things rolling for people.” Asked how the skills of instrument building and bike maintenance are related, Ben offered, “It’s the same, really. It’s attention to detail, understanding how things work and having the fine motor skills to do anything.” He laughed, “You know, sometimes I think if I wasn’t so queasy, I could go into surgery.” Josh added, “I’m reminded of a quote that I stumbled on recently that talks about how the Shakers and the Native Americans both shared a love of craft without materialism. They were not materialistic people, but they had a love of craft. And that for me, is something I strive for.”
As the workshop buzzed with creativity and production, Phyllis Webb reflected on the 25 years of the family business as she and Dale prepare to take a step back. “I think we never expected to have our kids in the business. We never wanted anybody to feel obligated, so we wanted everybody to go off and do their own thing and feel like they had wings to spread. The fact that they’re here is wonderful.”
In an age of mass production and disposable consumerism, Magic Fluke and True Wheels stand as bastions of authenticity. “My brother Jim coined the phrase ‘uke can change the world,’” Phyllis mused, “and I feel like we have changed the world in our way.”
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Students dressed in neon lined the soccer field for senior night under the lights on Thursday, Oct. 16. The game against Lakeview was the last in a series of competitions Thursday night in celebration of Homecoming 2025.
As homecoming week reaches its end and fall sports finish out the season, an air of school spirit and student participation seems to be on the rise across Housatonic Valley Regional High School.
But what can be attributed to this sudden peak of student interest? That’s largely due to SGA. Also known as the Student Government Association, SGA has dedicated itself to creating events to bring the entire student body together. This year, they decided to change some traditions.
Spirit week from Oct. 14-17 was unlike those of the previous years. From wearing Housatonic merch to Boomer vs Baby day, this year’s spirit week held a little friendly competition to see which grade could participate the most.
“I think that students are bored of the same old activities and events, so it’s good to switch things up even slightly to incentivize interest within students,” said SGA president and senior Mollie Ford. “Plus the point system is super beneficial because it gives students a reason to participate.”
The school spirit sentiment can be seen outside of just the school. Senior Simon Markow is known for his photography throughout the community, and has dedicated time to help Housy sports teams’ social media posts.
“Since I’ve started photography, I think school attendance [at sports games] has gone up,” Markow said. “I feel this year, students will be more aware of games and are more likely to be at the games.”
Whether it’s a pink-out volleyball game or an under the lights soccer match, it’s likely you’ll see some familiar faces.
Social media has played a large role in this over the years. Almost every student organization at Housatonic has an Instagram account, and it’s helped reach students more efficiently than a poster or email would.
“The increase of social media use, with the help from me but as well as the teams themselves has definitely increased student interest,” Markow said. “With Housy teams posting more about their upcoming games, and my help showing the cool goals, spikes, or touchdowns, it’s enlightened students to watch the games themselves.”
In a small school, promoting pride has proven to be a challenge. But this year’s senior class has made some adjustments in the hopes to change that.
“The SGA community has spent the last few years really focusing on student participation, because we think it’s the students who contribute to a better climate,” Ford said. While Housatonic’s student body may be small in size, it seems they certainly aren’t small in spirit.
The weekend of Homecoming at HVRHS was packed with events including rival games under the lights, senior night, and a new take on Homecoming that moves it outside — and it wouldn’t have been possible without the students of Housatonic.
Orchestrating was no easy feat, especially considering much of the work was left up to the students.
Historically, HVRHS has hosted night games for boys and girls soccer and the GNH football team, but when members of the soccer team asked the athletic director, Anne MacNeil, she left it up to the students to acquire the lights necessary to host a night game.
“I said, ‘Hey, if you can find the lights, we can make it happen,’” MacNeil said. “I usually take control of it, but I really wanted to have the teams have the initiative and take responsibility for it. I think by having them do that, they have a lot more invested in it.”
Finding lights for the game was a challenge in and of itself, and it fell on the students, parents, and alumni to come together if there was to be a night game at all.
Luckily for the players, Patricia and Dino Labbadia, parents of senior Anthony Labaddia, were able to amass the support of the community and get all the necessary equipment donated for the night game.
“We’re fortunate with our communities. Our parents know people in communities and they were able to ask… [and] find the resources,” MacNeil said. “We’ve got a great senior group and senior parent group who have really taken charge … and really made the whole season possible.”
In the end, the night came together spectacularly, and the senior ceremonies, rivalry games, and nighttime fixtures made for a memorable night on the day before Homecoming.
The action began at 4 p.m. Thursday, when the JV Girls Volleyball team played rivals Lakeview High School at home.
At 4:30, the middle school boys soccer team as well as the cross country team faced Northwestern at Housatonic’s lower field and cross country course respectively. Also at 4:30, the JV boys soccer team took on rival Lakeview at Housatonic’s upper field.
At 5:15, the girls varsity volleyball team honored their seniors at Housatonic’s Senior Night ceremony, including captains Katie Crane and Victoria Brooks, before an intense match against Lakeview.
At 6:15, the boys varsity soccer team honored their seniors, including captains Everet Belancik and Abram Kirshner, before kicking off under the lights at Housatonic’s upper field against the Bobcats.
Friday night changes
Typically, Homecoming is hosted in the cafeteria with a DJ and the entire room open as a dance floor. Dancing is the main event, with a small photo op stationed next to one of the exits.
The typical formal dance filled with LED lights and glitter looked a bit different this year. For the HVRHS 2025 Homecoming, the activities all took place outside. There was a large bonfire for students to hang around, a tented area perfect for dancing, and lawn games to play.
The inspiration for this change comes from the Homecoming hosted during the COVID-19 social distancing restrictions put into place at the time. Senior class President Madison Graney said “Other years passed, graduating classes really enjoyed it and we wanted to give it a try.”
Although the theme of Homecoming remains the same, new tasks came in preparation for the event. Including the Bonfire “adds a whole new component,” Graney said. “[We] have to contact the fire department to ensure that the bonfire is being contained.” Hosting the dance outside also demanded “more preparation the day before … set up the tents and make sure it’s a safe and fun space for everyone to enjoy.”
Opinions about Homecoming’s new look vary amongst the student body, with some excited for change and others comfortable with the familiarity of an inside dance. Alexa Meach, an HVRHS senior, expressed that “Everyone that I’ve talked to’s plan is to get dressed up, take photos, and then change into more comfortable clothes because it’s going to be freezing. I feel like we could have had a different event for the bonfire. I think they could have been two separate events.”
Graney said the change is “A really great way to change up the tradition ... [and] another good way to get to know your peers and your teachers and interact with the student body all at once.”
As the chilly breeze settles in, Halloween approaches and the community yearns for spooky festivities — HVRHS has answered that calling. An event held annually for the past eight years, the HVRHS haunted house has returned.
The event is organized by the current senior and junior year classes — 2026 and 2027 respectively — and held to raise money that goes toward the junior and senior class’s activities such as senior week, prom, the senior class trip, and more.
The haunted house is a significant event for HVRHS students, with the Class of 2026’s Vice President Richie Crane saying it is “actually one of our bigger fundraising events.” The profits raised by the classes are split based on how much either class participates, as Crane explained: “We split evenly between the juniors and the seniors, so if the juniors help as much as the seniors then we split the profit with them.” The profits shared between the classes is typically “a couple thousand dollars,” said Anne MacNeil, HVRHS’s sports director and one of the chaperones at the first haunted house.
In regards to planning such a large event, there are “several meetings that first start off with getting a theme … then finding a leader for each section … and then recruiting the people to participate.” MacNeil said. Costs going into planning the event are minimal, as they try to reuse as much materials as possible. If there are materials that need to be purchased, the cost is covered from the profits made at the end of the event, Crane said.
Working at the HVRHS haunted house provides students with an invaluable experience where they learn leadership skills, organizational skills, and teamwork. During the planning process, some students volunteer for leadership roles, where they are in charge of a designated section of the school and the people within that section. As a section leader, the student is in charge of setting up props, managing their area, and ensuring the people in their section are on task. Leaders dedicate “almost 12 hours of [their] day to a section of Housy” said Crane, giving the students a great opportunity to practice leadership skills.
The HVRHS haunted house is a holiday tradition that brings fun, community, and opportunities to the high school. MacNeil finds it to be “a lot of fun for the students to put on and a great thing for the community to enjoy.” Come support the Class of 2026 and 2027 and see the HVRHS haunted house for yourself on Nov. 1, 2025.