Busking in the Berkshires

Brent McCoy of Secret Circus Show at Berkshire Busk!
Roman Iwasiwka

Brent McCoy of Secret Circus Show at Berkshire Busk!
While playing outside in the early post-pandemic days, Berkshire Busk! founder Eugene Carr had an epiphany: why not expand the idea of performing on the street (aka busking)into a full-fledged festival in Great Barrington?
As an entrepreneur and cellist, Carr envisioned a well-organized jamboree featuring regional talent, including musicians, acrobats, storytellers, fire-eaters, and more. He formed a team, connected with local businesses and the town of Great Barrington, and launched Berkshire Busk! in 2021. Since then, Berkshire Busk! has grown into a summer staple for Great Barrington.
In the summer of 2024, over 25,000 people experienced Berkshire Busk!. The festival is free to the public, provides a big boost to local businesses, and spectators can tip performers.
Busking takes place all over the world, either organized by individual performers or via busking festivals. Artists like The Roots, Tracy Chapman, Phoebe Bridgers, and Old Crow Medicine Show have all cut their teeth performing on the street.
General Manager Carli Scolforo is a Berkshire native with a love of music and writing. She can often be seen roaming the streets of Great Barrington, making sure everything’s in order, and serves as the festival’s face on social media.
“This year is the fifth anniversary of Berkshire Busk!, and it’s been an amazing summer,” said Scolforo. “We were able to welcome back a lot of our favorite performers, and bring in some new experiences as well. After getting rained out last year, we were able to host our first outdoor movie night in partnership with The Triplex Cinema and the Boondocks Film Society.”
Scolforo added, “This summer, we also introduced our first Open Mic Night, hosted by local recording artist and music producer Jackson Whalan. We were really pleased with the turnout of talent. The sheer amount of talent that’s hidden within an hour or so drive of Great Barrington always astounds us.”
Local businesses sponsor various busking spots, like the Berkshire Money Management Stage in the parking lot between the Triplex Cinema and Mama Lo’s BBQ. Typically, buskers bring their own amplification, while there are few spots — such as Berkshire Mountain Distillery in Sheffield — provide power.
Berkshire Busk! will end its season with a fireworks display on its last night on Saturday, Aug. 30.
Berkshire Busk! is endorsed by the Select Board of the Town of Great Barrington and is entirely supported by sponsorship fees from companies and organizations, as well as philanthropic donations from granting organizations, individuals and the Town of Great Barrington.
It operates under a fiscal sponsorship agreement with the Nonprofit Center of the Berkshires and participates in Mass Cultural Council’s Card to Culture program — in collaboration with the Department of Transitional Assistance, the Department of Public Health’s WIC Nutrition Program, the Massachusetts Health Connector, and hundreds of organizations — by making cultural programming accessible to those for whom cost is a participation barrier.
For more information, visit: berkshirebusk.com
Jennifer Chrein is the new executive director of the American Mural Project.
When Jennifer Chrein first stepped inside the cavernous mill building on Whiting Street in Winsted and looked up at the towering figures of the American Mural Project, she had no idea what she was walking into.
“I had been invited by a friend to attend an event in May 2024,” Chrein recalled. That friend, she said, had a ticket they couldn’t use and thought she’d enjoy it. “I didn’t know anything about AMP. I didn’t Google it — nothing.”
What followed was immediate and visceral.
“I was just — wow!” she said. “I was awed. So excited to see something like this in this area. There isn’t anything else like it.”
That first encounter would eventually lead Chrein to her new role as executive director of the American Mural Project, where she joins founder and artistic director Ellen Griesedieck in guiding the organization into its next chapter.
Announced earlier this month, Chrein’s appointment follows the departure of Amy Wynn, who stepped down Oct. 31 after seven years as the nonprofit organization’s first executive director.
Chrein praised Wynn for her leadership in establishing the organization’s solid roots and foundation, including its children’s programming, events and talented staff.
At the heart of AMP is what is widely regarded as the world’s largest indoor collaborative work of art: a five-story, 120-foot-long, three-dimensional mural depicting American workers across trades, industries and eras.
Created by Griesedieck with the help of hundreds of community volunteers, the mural fills the former mill building with life-sized and larger-than-life figures at work, transforming the space into an immersive environment that blurs the line between art, history and lived experience.
“The first time I saw the mural, I was awed by its scale — Ellen’s artistry, and what it says about the central role of work in our lives,” said Chrein. “I was immediately captivated and felt the need to share the space, the mission, and the live performances and educational programs with as many people as possible.”
At the time, she said, AMP was still in an early phase of its development.
“They were still building its foundation. They had only been open about a year,” she said. “I wasn’t part of their immediate vision, so I stayed a friend.”
Chrein said her hope and vision for AMP, along with its board and Griesedieck, “is to expand awareness not only around Winsted and surrounding areas, but regionally, statewide and ultimately nationally.”
“AMP’s reach, awareness and impact should be as great as the mural itself,” she said. “I am energized to be coming on board at the same time as our nation’s 250th anniversary. The timing could not be better to celebrate, acknowledge and support our American workforce.”
Chrein brings more than 30 years of experience in children’s educational programming and global media development to the role, a background she sees as a natural fit for the mural project’s mission. Her career has focused on the intersection of education, entertainment and social impact, including senior leadership roles at Sesame Workshop and Common Sense Networks, as well as founding JBMW Media and partnering in Storynauts Entertainment, where she has developed purpose-driven programming for families, including the preschool animated series “Powerbirds.”
She said that experience — balancing creativity, partnerships and long-term sustainability — translates directly to nonprofit leadership.
On a personal level, Chrein’s path to northwest Connecticut has been gradual. Now a Simsbury resident, she previously lived in Sandisfield, Massachusetts, and spent much of her life in New York City, where she worked at Sesame Workshop and traveled frequently. After shifting into consulting, she and her family put down roots in Simsbury, drawn to the town for its excellent school system.
As executive director, Chrein is clear-eyed about both AMP’s potential and its challenges — particularly visibility.
“The big issue with AMP is how to get people to come here,” she said. “How do we get people to recognize Winsted as a destination?”
One goal is to introduce new elements and spaces that would provide a “happy place” for the community to gather, study, hold corporate meetings, host family events and celebrate milestones.
For Griesedieck, that evolution feels like a natural next step.
“I couldn’t be more excited that she has joined us as our new executive director and will bring some of these terrific ideas to life,” said Griesedieck.
Chrein said she is stepping into the role with urgency and humility, guided by the same sense of awe she felt on her first visit. Her aim, she said, is to make sure more people discover the space, share their stories and feel the same sense of connection she did when she first looked up at the mural.
Author Karen Belove and her horse, Sally, the inspiration for the titular character of her debut children’s book.
Karen Belove, of Stanfordville, said her first children’s book wrote itself one day after more than a decade of thinking about it.
Belove’s debut book, “Cotton Candy Sally Finds a Home,” is a heartfelt tale about the trials of youth and horse training. It follows Cotton Candy Sally, a horse born in Iowa and later sold to a facility in New York City, and a young girl named Kara as she navigates adolescence and the death of a parent.
The book was inspired by the real-life story of Belove’s first horse, a quarter horse from Iowa also named Cotton Candy Sally, that ended up at a facility in Queens, New York, after its owners sold it.
That horse set Belove down a lifelong path deeper into the equestrian world.
“I really loved the horses,” Belove said. “It was slowly taking over my life, though I didn’t realize it.”
While horses were becoming an increasingly central part of her life, Belove cut her teeth at advertising agencies in New York City. She wrote ad copy every day, an occupation she said both helped and hurt her while writing her first book.
“It was a little bit of a detriment because it’s such a different kind of writing,” Belove said. “I had to forget about the exclamation marks.”
Even so, Belove said she paid special attention to the book’s prose. Children, especially those in their preteen years, are complex, and she wanted to honor that complexity in both the content and the composition.
Her book is character-driven, Belove said, because those were the narratives she remembers resonating with her most as a young reader. A favorite was Beverly Cleary’s “Beezus and Ramona.”
“I told my mother then, ‘When I grow up, I’m going to write stories like “Beezus and Ramona,’” Belove said.
She credits her parents’ support for her career in writing. Though they were not artists themselves, they encouraged Belove and her sister to pursue creative interests. That encouragement, Belove said, led her to become a writer and her sister a painter.
“I can still remember the first thing I ever wrote,” Belove said. “It was a poem about my cat.”
Her childhood cat had escaped from the family’s home in suburban Westchester County. To process the loss, Belove wrote a poem and showed it to her mother, who insisted she bring it to school the next day to show her teacher.
“My mother kept it,” Belove said. “I still have it.”
Belove was close with her parents, so the sudden death of her father at age 56 sent her on a search for joy that eventually led her to Cotton Candy Sally, an experience she said is reflected in her book.
These real-life experiences are meant to give young readers an engaging, empowering and educational narrative, Belove said, because the complexities of real life are unavoidable.
“Life enables me to write the kind of book I want to write,” Belove said. “Children are complex. They’re really trying to navigate a world they have no experience navigating.”
Belove self-published “Cotton Candy Sally Finds a Home.” More information about purchasing the book is available at sallyhorsechronicles.com.