Dina La Fonte at Mountainside and the rise of the ‘sober curious’ movement

The “sober curious” movement has gained momentum in recent years, encouraging individuals to explore life without alcohol—whether for health reasons, personal growth, or simple curiosity. Dina La Fonte, a certified recovery coach, is the Senior Business Affairs Associate at Mountainside, an alcohol and drug addiction treatment center with a holistic approach to wellness that has several locations, including the one in Canaan, Connecticut. With nearly five years of sobriety, La Fonte blends professional expertise with lived experience, making her a powerful advocate for recovery.

Like many, La Fonte’s path to recovery was not just about removing alcohol; it was about rediscovering herself. “Once you get sober from a substance, whether it’s alcohol, drugs, gambling or what have you, emotional aspects of change come into place,” she explained. “It’s not a hard stop; it’s a continued process of integration and struggle.” Her own journey has led her to a career in recovery coaching, allowing her to help others find their own path.

“What I love about my work at Mountainside is that it allows me to be who I am without forcing me into a mold,” she said. “In recovery, we identify our authentic voice, establish boundaries, and clarify what we truly want.”

La Fonte explained that the rise of the “sober curious” movement may reflect a cultural shift in how we approach alcohol and self-care. La Fonte attributes this change to open conversations that break down stigma. “Even five or six years ago, admitting you had a problem came with embarrassment,” she said. “Now, the more we discuss it, the more people realize they’re not alone.” This newfound openness has perhaps made it easier for some individuals to explore sobriety and even do so without the pressure of a lifelong commitment.

Beyond emotional well-being, La Fonte also noted the physical benefits of sobriety. “It wasn’t immediate, but after a year, I noticed my skin clearing up, my energy improving, and my confidence growing,” she recalled. “Casual drinking dehydrates the skin, affects sleep, and contributes to inflammation. When people realize how much better they feel without alcohol, they want to hold onto that.”

In her role at Mountainside, La Fonte has expanded beyond coaching to influence organization-wide initiatives. “I still work directly with clients, but now I also help evolve how we support them,” she said. “Mountainside takes a holistic approach—integrating yoga, grief therapy, sound baths, and more. It’s not about pushing people through a system; it’s about meeting them where they are.”

La Fonte uses her social media platform as a “micro-influencer” to promote sober living and wellness. “I focus on positivity in sobriety—whether it’s skincare, self-care, or mental health. I test vegan and cruelty-free products, but I only promote what aligns with my values.”

For those exploring sobriety, La Fonte’s message is simple: “I’m not here to judge. I’m here to help.” She encourages open conversations and meeting people where they are. “If you’re curious about sobriety, let’s talk. I don’t need to know you to be proud of you. I don’t need to know you to love you. I already love you.Just reaching out is a huge step.”

With voices like La Fonte’s leading the conversation, perhaps the sober curious movement is more than a trend—it’s a cultural shift redefining what it means to live fully and authentically.

To contact Dina La Fonte, email her at dina.lafonte@mountainside.com, explore the Mountainside website at mountainside.com, or follow La Fonte on Instagram @dinalafonte