“I was exposed to that cutthroat, ‘Yes, chef’ culture. It’s not for me. I don’t want anyone apologizing for who they are or what they love.”— Kevin Kelly
Kevin Kelly doesn’t call himself a chef; he prefers “cook.” His business, After Hours, based in Great Barrington, operates as what Kelly calls “a restaurant without a home,” a pop-up dining concept that prioritizes collaboration over competition, flexibility over permanence, and accessibility over exclusivity.
Kelly grew up in Great Barrington and has roots in the Southern Berkshires that go back ten generations. He began working in restaurants at age 14. “I started at Allium and was hooked right off the bat,” he said. He worked across the region from Cantina 229 in New Marlborough to The Old Inn on the Green at Jacob’s Pillow before heading to Babson College in Boston to study business. After a few years in Boston kitchens, he returned home to open a restaurant. But the math didn’t work. “The traditional model just didn’t feel financially sustainable,” he said. “So, I took a step back and asked, ‘If that doesn’t work, then what does?’”
The answer became After Hours. Rather than investing in a single location, Kelly partners with various venues and brings the restaurant experience to them. He uses the commercial kitchen at The Thornewood, a former inn turned workforce housing in Great Barrington. “They didn’t really have much use for the commercial kitchen, and I happened to connect with them when they acquired the property. We were actually the first tenant in the building,” said Kelly. Events are usually family-style and rooted in seasonal, local ingredients, sourced from local farms whenever possible including Dancing Greens, Indian Line, Off The Shelf and North Plain.
Since launching in December 2023, After Hours has hosted more than 150 events and partnered with nearly 100 local businesses including Wards Nursery in Great Barrington, Paige’s Place in Otis, Massachusetts, The Berkshire Botanical Garden, and coming up is a summer residency at The White Hart in Salisbury. From multi-course dinners to casual market pop-ups, its model adapts to the space, the moment, and the ingredients. “We design menus based on the venue,” said Kelly. “Whatever the kitchen allows, we make it work.”
Looking for partnerships that are mutually beneficial adds to the community-oriented business model. “Something we always look to curate with events and event partners is finding ways to mutually collaborate on marketing. So, Wards is a great example where they’re really looking to tap into a younger demographic and that’s something we’re able to really bring to the table.”
Now, Kelly is extending the model with a new initiative called The After Hours Supper Club. A subscription-based model, members will receive monthly meals for two or four with seasonally inspired mains, small plates, desserts, and extras. A portion of the proceeds supports Berkshire Bounty, a nonprofit fighting local food insecurity.
The Supper Club is not Kelly’s first collaboration with Berkshire Bounty. Last Thanksgiving, he launched a “buy one, give one” meal kit where one purchased meal equaled one donated to a local family. “Berkshire Bounty is so grateful for the continued support from Kevin and After Hours. Through Kevin’s creativity and care, together we are making an impact on food security in this community and providing nourishing food for the most vulnerable among us,” said Morgan Ovitsky, Executive Director of Berkshire Bounty.The subscription model allows After Hours to extend its reach into homes across the region. “We’ve had strong early interest,” said Kelly. “We’re fulfilling our first orders in June.”
Staffing such a fluid operation is a challenge. To address this, Kelly also created After Hours Gigs, a flexible labor system where people can sign up for one-off shifts. “Most people around here have three or four jobs,” he said. “This lets them pick up a gig with low commitment.” About 15 to 20 people work regularly through the system, but Kelly is often still scrambling to fill roles on busy weekends. With five events in just four days on the calendar, Kelly keeps moving. “It’s a lot,” he said. “But you just do it. One event at a time.”
There is a distinctly anti-macho ethos to his kitchens. “I was exposed to that cutthroat, ‘Yes, chef’ culture. It’s not for me. I don’t want anyone apologizing for who they are or what they love.” When someone asks what to wear to a gig, his response is simple. “Be comfortable. Be presentable. Be yourself.”
What Kelly has built with After Hours is less a brand than a belief that food should be personal, shared, grounded in place and people. So, what’s the most delicious thing he’s made recently? “A white pizza with ramp pesto,” he told me, eyes lighting up. “We’ve started doing Sicilian slices at the farmer’s market. Breakfast pizzas are next.”
For more information, visit: www.afterhoursgb.com
