American Mural Project names new executive director

When Jennifer Chrein first stepped inside the cavernous mill building on Whiting Street in Winsted and looked up at the towering figures of the American Mural Project, she had no idea what she was walking into.

“I had been invited by a friend to attend an event in May 2024,” Chrein recalled. That friend, she said, had a ticket they couldn’t use and thought she’d enjoy it. “I didn’t know anything about AMP. I didn’t Google it — nothing.”

What followed was immediate and visceral.

“I was just — wow!” she said. “I was awed. So excited to see something like this in this area. There isn’t anything else like it.”

That first encounter would eventually lead Chrein to her new role as executive director of the American Mural Project, where she joins founder and artistic director Ellen Griesedieck in guiding the organization into its next chapter.

Announced earlier this month, Chrein’s appointment follows the departure of Amy Wynn, who stepped down Oct. 31 after seven years as the nonprofit organization’s first executive director.

Chrein praised Wynn for her leadership in establishing the organization’s solid roots and foundation, including its children’s programming, events and talented staff.

At the heart of AMP is what is widely regarded as the world’s largest indoor collaborative work of art: a five-story, 120-foot-long, three-dimensional mural depicting American workers across trades, industries and eras.

Created by Griesedieck with the help of hundreds of community volunteers, the mural fills the former mill building with life-sized and larger-than-life figures at work, transforming the space into an immersive environment that blurs the line between art, history and lived experience.

“The first time I saw the mural, I was awed by its scale — Ellen’s artistry, and what it says about the central role of work in our lives,” said Chrein. “I was immediately captivated and felt the need to share the space, the mission, and the live performances and educational programs with as many people as possible.”

At the time, she said, AMP was still in an early phase of its development.

“They were still building its foundation. They had only been open about a year,” she said. “I wasn’t part of their immediate vision, so I stayed a friend.”

Chrein said her hope and vision for AMP, along with its board and Griesedieck, “is to expand awareness not only around Winsted and surrounding areas, but regionally, statewide and ultimately nationally.”

“AMP’s reach, awareness and impact should be as great as the mural itself,” she said. “I am energized to be coming on board at the same time as our nation’s 250th anniversary. The timing could not be better to celebrate, acknowledge and support our American workforce.”

Chrein brings more than 30 years of experience in children’s educational programming and global media development to the role, a background she sees as a natural fit for the mural project’s mission. Her career has focused on the intersection of education, entertainment and social impact, including senior leadership roles at Sesame Workshop and Common Sense Networks, as well as founding JBMW Media and partnering in Storynauts Entertainment, where she has developed purpose-driven programming for families, including the preschool animated series “Powerbirds.”

She said that experience — balancing creativity, partnerships and long-term sustainability — translates directly to nonprofit leadership.

On a personal level, Chrein’s path to northwest Connecticut has been gradual. Now a Simsbury resident, she previously lived in Sandisfield, Massachusetts, and spent much of her life in New York City, where she worked at Sesame Workshop and traveled frequently. After shifting into consulting, she and her family put down roots in Simsbury, drawn to the town for its excellent school system.

As executive director, Chrein is clear-eyed about both AMP’s potential and its challenges — particularly visibility.

“The big issue with AMP is how to get people to come here,” she said. “How do we get people to recognize Winsted as a destination?”

One goal is to introduce new elements and spaces that would provide a “happy place” for the community to gather, study, hold corporate meetings, host family events and celebrate milestones.

For Griesedieck, that evolution feels like a natural next step.

“I couldn’t be more excited that she has joined us as our new executive director and will bring some of these terrific ideas to life,” said Griesedieck.

Chrein said she is stepping into the role with urgency and humility, guided by the same sense of awe she felt on her first visit. Her aim, she said, is to make sure more people discover the space, share their stories and feel the same sense of connection she did when she first looked up at the mural.